DAIVID, the creative intelligence platform, and ADIN.AI, the AI-native operating system for digital marketing, have partnered to put AI-driven creative insights at the heart of media and budget decisions – enabling advertisers to predict performance and optimise campaigns as they run. The new collaboration embeds DAIVID’s AI-driven creative effectiveness models – which predict the emotional […]
Global creative intelligence platform DAIVID has announced a partnership with leading media technology company Monia to provide Brazilian advertisers and media owners with a first-of-its-kind view of their TV campaigns – showing not only what aired but also how audiences responded and how to make them more effective. By combining Monia’s nationwide media data infrastructure […]
Super Bowl ads are reported to cost $8 million for just 30 seconds, but only a handful earn attention after the final whistle. Data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend their impact beyond game night. According to the analysis – conducted in partnership with […]
Rocket Mortgage’s America Needs Neighbours Like You has been crowned the most emotionally engaging ad of Super Bowl 2026, according to data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centered on the power of being a good neighbour, generated the strongest positive emotional response of any ad shown during […]
Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing the cost, time and complexity of TV ad creation. The new toolkit provides access to Waymark, an AI creative studio that enables brands to generate TV-ready ads. In seconds, […]
Data from DAIVID suggests that the new HFSS (high in fat, salt or sugar) rules are taking a bite out of Christmas ads. This year’s festive campaigns are 24 per cent less likely to make festive shoppers’ mouths water than in 2024 – a clear sign the new restrictions on advertising less healthy food and […]
John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s much-vaunted catalogue of Christmas ads, Where Love Lives, was analysed by the AI-powered creative data platform to see how it compares to its previous festive […]
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum impact, through a new partnership between AdGreetz, the ad-tech/martech personalisation platform, and creative data provider DAIVID. The collaboration utilises AdGreetz’s video generator, BizGreetz AI, which empowers SMBs to produce ads in minutes (in 31 languages with AI-activated voice […]