Statara Solutions partners with Comscore
September 9, 2024
Statara Solutions, a data analytics and customer intelligence solutions provider, has announced a partnership with Proximic by Comscore. This collaboration will integrate Proximic’s viewership-based contextual targeting data into Statara’s Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns.
“We are thrilled to partner with Proximic by Comscore to bring their powerful contextual intelligence into our Statara platform,” said Bryan Whitaker, CEO, Statara Solutions. “This integration is a game-changer for advertisers, providing them with the most detailed and powerful planning and buying tools available for CTV and cross-platform campaigns. Our clients can now achieve a level of precision in their targeting that was previously unattainable, driving better outcomes for their marketing efforts.”
With this partnership, advertisers will gain access to custom datasets, equipping them with contextual targeting capabilities designed for performance. Now by coupling Proximic contextual data with real-time intent data, Statara Media Platform can pinpoint potential customers and highlight data signals relevant to an organisations’ products and services. Onboarding and activating those segments through the Statara, Media Platform the digital campaigns are tailored to reach specific audiences with high purchase intent. The platform’s programmatic targeting capabilities ensure that rich campaigns are delivered to high value prospects, thereby maximising conversion potential.
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