Comscore, a specialist in measuring and analysing consumer behaviours, has announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP. Advertisers can now activate privacy-forward, high-performance targeting across CTV and web and mobile inventory. The capability empowers brands to execute audience strategies that are resilient to […]
FOX News Media closed April 2026 as the top news brand in the competitive set on YouTube, notching 471.9 million video views, nearly quadrupling ABC News and NBC News and dominating MS Now by more than 167 million views, according to Emplifi. FOX News also more than septupled CBS News’ 62.6 million views for the […]
Samba TV, the spcialist in AI-driven media intelligence, has announced the appointment of Kelly Barrett as Senior Vice President of Product Management, as part of its continued investment in expanding its leadership team. Barrett reports directly to Co-Founder and CEO Ashwin Navin and leads global product management across Samba’s portfolio of analytics and audience solutions. […]
During the first quarter of 2026, FOX News Digital averaged 187 million total digital multiplatform unique visitors per month, marking its best quarter ever, according to Comscore. Additionally, FOX News Digital led the competition with over 5.5 billion multiplatform views and drove over 11.3 billion multiplatform minutes in the quarter. This marks the 20th consecutive […]
During Februar 2026y, FOX News Digital delivered over 3.5 billion minutes leading all news brands and broadcast networks for the 60th consecutive month, according to Comscore. Additionally, FOX News led the competition with over 1.7 billion multiplatform views and saw 37% year-over-year growth with 165 million total digital unique multiplatform visitors during February. Highlights include: […]
Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
Tenetic, an AI-powered insights and intelligence platform for local and national advertising buyers and sellers, has announced the appointment of Dr. David Algranati as its Chief Research and Production Officer. In his new role, Algranati will oversee the company’s research organisation as well as its end-to-end production and operational process, spanning data infrastructure, automation, governance, […]
During January, Fox News Digital delivered its best month ever with over 187 million total digital multiplatform unique visitors, according to Comscore. Additionally, Fox News led all news brands and broadcast networks with 1.9 billion multiplatform views and 3.7 billion multiplatform minutes during January. This marks the 21st consecutive month that Fox News has been […]
Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]
FOX News Digital saw its best year in history in 2025 with 143 million average total digital multiplatform unique visitors in 2025, according to Comscore. Additionally, FOX News Digital led all news brands with 23 billion multiplatform views and 47 billion multiplatform minutes for the year, seeing increases over the prior year. Notably, 2025 was […]