Samba TV names Barrett SVP & Global Head of Product Management
April 17, 2026
Samba TV, the spcialist in AI-driven media intelligence, has announced the appointment of Kelly Barrett as Senior Vice President of Product Management, as part of its continued investment in expanding its leadership team. Barrett reports directly to Co-Founder and CEO Ashwin Navin and leads global product management across Samba’s portfolio of analytics and audience solutions.
Barrett brings to Samba more than two decades of product leadership across measurement and analytics. Most recently, she was SVP of Product Management at Comscore, where she led teams responsible for data infrastructure, identity, governance, and AI enablement. Before that, she shaped product and go-to-market strategy around data quality at Truthset, and led product marketing for identity solutions at LiveRamp.
“Our industry is rapidly transforming itself with agentic AI at the core and we are thrilled to have Kelly at the helm to shepherd in new approaches to building brands for the 21st century and beyond. No one is better than Kelly for this role, given her experience guiding the industry shift to big data, clean rooms and cross platform measurement,” commented Navin.
“Samba has built something the industry genuinely needs right now: deterministic media intelligence for more than a billion opted-in users across TV and web,” added Barrett. “Because of its first-party data from signals that we actually create, Samba has the foundation for building analytics and audience products that actually scale across the world.”