Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, has announced a partnership with Samba TV, the specialist in AI technology for media analytics, to expand Attain’s incrementality measurement platform to include linear television. This collaboration provides marketers with a comprehensive, cross-channel view of sales lift […]
Madhive, the unified operating system for local media, has announced the appointment of industry veterans Michael Kim as Chief Product Officer (CPO) and Laura Colona as Chief of Staff. “With the local media landscape evolving rapidly, we’re focused on building the team and technology to lead this transformation,” said Spencer Potts, CEO of Madhive. “Michael […]
Samba TV, a specialist in AI technology for media analytics, has announced the appointment of Zac Pinkham as senior vice president of international, where he will oversee Samba TV’s EMEA and APAC business to drive growth and expand market share in key international regions. His appointment comes on the heels of Samba TV’s acquisition of […]
All major US streaming platforms had significant delays during Super Bowl LIX on February 9th according to data from Phenix – particularly Fubo (again), which was 78 seconds behind the action as the Philadelphia Eagles defeated the Kansas City Chiefs 40-22. On top of delays – data from Phenix, a provider of real-time streaming video […]
Samba TV, a specialist in AI technology for media analytics, has announced two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and Monte Lutz has been appointed chief marketing officer. These industry executives bring decades of experience in ad tech, programmatic innovation, brand marketing, and transformation to […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its acquisition of Semasio, a provider of contextual targeting and audience data solutions. Samba TV says the acquisition enhances its capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further solidifying its position as a key player […]
Kargo, a specialist in creating breakthrough omnichannel ad solutions for the world’s top brands, is partnering with Samba TV, a provider of TV technology for audience data and omniscreen measurement. The partnership will enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision. This collaboration […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its partnership with IRIS.TV, the content data platform, to enhance contextual advertising and measurement with artificial intelligence (AI). The collaboration will leverage Samba AI to analyse extensive video catalogues from major digital media and connected TV (CTV) publishers indexed with […]
Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]
Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) product for cross-platform planning and measurement, and Samba audience targeting segments are also now available for US clients in HMN’s Converged platform. Converged […]