Samba TV, a specialist in AI-driven media intelligence, has announced the formation of Project Gravity, an independent platform that provides data onboarding and activation. Project Gravity matches advertisers’ first-party data against Samba’s Identity Graph, which assigns an identifier that is integrated into over 40 of the world’s leading advertising platforms, including DSPs, SSPs, and walled […]
Samba TV, a specialist in AI-driven media intelligence, has announced that media, technology and cultural strategist Katie Soo has joined its board of directors. Having served in a variety of recent executive roles, including as COO of Dice, CMO of KiwiCo, and SVP Marketing at HBO Max, Soo has turned her focus to advisory roles […]
Samba TV, the spcialist in AI-driven media intelligence, has announced the appointment of Kelly Barrett as Senior Vice President of Product Management, as part of its continued investment in expanding its leadership team. Barrett reports directly to Co-Founder and CEO Ashwin Navin and leads global product management across Samba’s portfolio of analytics and audience solutions. […]
Subjective, the AI-native curation platform transforming how agencies and brands activate connected TV (CTV), has announced a new partnership with Samba TV, a specialist in AI-driven media intelligence, to power its real-time decisioning engine, Ethos, with Samba’s proprietary media intelligence. This collaboration enables advertisers to turn unstructured inputs, like campaign briefs and creative assets, into […]
Samba TV, a specialist in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent advertising supply-side platforms, have announced a new global partnership that brings Samba TV’s behavioural and contextual signals together with Index’s scaled inventory, powering a curated media marketplace live in more than 50 countries around the world. Through […]
Samba TV has released its State of Streaming: UK Q4 2025 report. The data spotlights a maturing UK streaming market defined by genre loyalty and careful content curation, both from platforms and from budget-conscious households. Over half of UK households have fewer than three streaming subscriptions, according to the report. UK households demonstrate selective subscription behaviour, […]
Samba TV, a specialist in AI-driven media intelligence, has released its 2025 US State of Streaming report that reveals a major turning point in American viewing habits as streaming now accounts for 60 per cent of all TV time, surpassing linear TV as the nation’s primary way to watch. Viewer preference for streaming continues to […]
Samba TV, the specialist in AI-driven media intelligence, has announced a partnership with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative. This partnership is a step toward building the industry’s first advertiser-owned, independent measurement solution capable of deduplicating reach and frequency across streaming […]
A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising platforms. The founding members include Optable, PubMatic, Scope3, Swivel, and Triton Digital, along with supporting members such as Classify, The Weather Company, Butler/Till, Raptive, Samba TV, Newton […]
Samba TV, a specialist in AI-driven media intelligence, has announced its partnership with MediaTek, a supplier of smart TV chipsets, to launch Samba AI with MiraAware, an edge-based AI solution that brings real-time, contextual intelligence directly to connected TVs (CTV). The new technology gives TV manufacturers, platforms, and advertisers real-time, privacy-safe intelligence about what’s happening […]