Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its partnership with IRIS.TV, the content data platform, to enhance contextual advertising and measurement with artificial intelligence (AI). The collaboration will leverage Samba AI to analyse extensive video catalogues from major digital media and connected TV (CTV) publishers indexed with […]
Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]
Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) product for cross-platform planning and measurement, and Samba audience targeting segments are also now available for US clients in HMN’s Converged platform. Converged […]
Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. By tapping into Snapchat’s audience of over 800 million monthly active users, the analysis showed that Snapchat […]
Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]
Samba TV’s latest report, The 2024 State of Diversity in TV, delves into the current state of ethnic representation within top TV shows and advertisements. Based on Samba TV’s first-party data, this comprehensive analysis highlights key trends and disparities in TV diversity, which are critical for advertisers and content creators aiming to engage today’s diverse audience. […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement. has released its 2024 Guide to Targeting Gen Z. With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to […]
StackAdapt, the multi-channel programmatic advertising platform, has announced a partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement, to integrate Samba TV’s first-party dataset into a suite of products within StackAdapt’s programmatic platform. The integration enables StackAdapt to provide clients with incremental reach and measurement to achieve optimal advertising […]
The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled new technology to arm political advertisers with next day precision ad targeting to better reach shifting voting audiences at the regional, state, and national level throughout the 2024 US political season. Yahoo and TelevisaUnivision, two early adopters of the new […]