Operative, the advertising management solution for media companies, has announced that National CineMedia (NCM), a specialist in cinema advertising, has partnered with Operative to enhance its advertising operations, improve inventory forecasting and optimise sales activities across multiple channels. With more than 17,500 screens in over 1,350 theaters across the U.S, NCM’s dynamic cinema advertising platform serves thousands of advertisers at the national, regional, and local level. Through this partnership, Operative will enable NCM to more precisely forecast future demand and help optimise sales and operational workflows to drive improved yield across its business.

“NCM must be at the forefront of technology and innovation in order to deliver targeted advertising at the scale and sophistication our clients have come to expect,” said Catherine Sullivan, President at NCM. “Operative’s suite of solutions will enable us to streamline complex workflows to help our sales and ad operations become more strategic, efficient, and effective for our clients as we take our business to the next level.”

To achieve its goals, NCM will leverage Operative’s suite of solutions including AOS, the cloud-based intelligent media management platform, STAQ, the leading analytics and reporting tool, and OnTarget, an ML-based forecasting tool that delivers incredibly accurate forecasts of future demand for content at the local level. With this insight, NCM can create more accurate packages and proposals for advertisers and deliver more intelligent and effective campaigns that drive better outcomes for clients.

Operative will further enable NCM with:

• Automated and accurate forecasts: ML-based forecasting engine that leverages first-party, third-party, and exogenous data to automate predictions. Forecasts are visible and integrated into the sales process to improve long-term planning, unlock yield optimisation, increase revenue generation, and reduce makegoods.
• Sales automation: Streamlined sales portals supporting proposal building, ordering, checkout, creative management, and reporting for clients and sales teams to build healthier pipelines, faster response times, and higher close rates.
• Yield optimisation: Programmatic dashboard and executive dashboards to track revenue generation, capture viewership factors, and surface demand forecasts
• Media monetisation: SaaS, cloud-based integration hub for the ad sales ecosystem. Cross-platform planning and order management system where planning and yield teams can manage products and plans and maintain deals through their entire lifecycle.

“Through this partnership, Operative will empower NCM with streamlined operations, enhanced forecasting, and integrated inventory to boost revenue, accelerate deal flow, and strengthen their competitive edge in cinema advertising,” said Michael Grossi, CEO at Operative. “In addition to improved sales and ad-ops workflows, NCM will gain unprecedented control over their business with the most accurate forecasting available, enabling precise ad sales and yield management.”

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Categories: Press Releases

Tags: advertising, AI, cloud