LG Ads Solutions, the connected TV (CTV) and cross-screen advertising service, has opened a London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling what it claims is superior targeting and addressability for CTV advertisers.

“We believe the time to make a big investment in ad-supported CTV technology for Europe is now. CTV advertising is continuing to grow throughout Europe,” said Ed Wale, vice president of Europe. “Today, more than eight-in-ten households in the EU5 have a connected TV, which reflects a 30 per cent increase from 2020. This ubiquitous access combined with an increased preference for ad-supported CTV has led advertisers to shift their investments to this burgeoning medium.”

According to research from CoLab, 60 per cent of UK marketers plan on increasing their advanced TV ad spend over the next year, while 73 per cent plan on doing so in wider European markets. With over 30 million addressable smart TV households across Europe, there is a great opportunity for LG Ads Solutions to help European advertisers reach their target audiences and European OTT publishers better monetise their inventory. Already, some of its clients have seen impactful results from our activations in-market, reports LG Ads Solutions.

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Categories: Advertising, Articles, Big Data, Broadcast, Connected TV, OTT, OTT, Premium, Targetted, VOD

Tags: ACR, Automatic Content Recognition, connected TV, CTV, LG Ads Solutions