Research from kids and family AVoD network and digital studio WildBrain Spark, in partnership with Ipsos MORI, explores the influence of Generation Alpha – the first fully digital cohort of kids – and how their viewing habits and preferences impact purchasing decisions in US households.

The report, The Streaming Generation: Shaping the Future of Family Advertising, explores

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Categories: Advertising, Articles, Broadcast, Connected TV, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, Targetted, VOD

Tags: avod, Covid-19, Generation Alpha, Ipsos MORI, Smart TVs, svod, WildBrain Spark