According to research from The Diffusion Group (TDG), more than 20 per cent of adult broadband users who stream video from an online subscription service are ‘cord cheaters’, consumers who access these services using the account name and password of someone that does not reside in the same household.

“While it is widely acknowledged that ‘cord cheating’ is

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Categories: Articles, Consumer Behaviour, IPTV, Markets, OTT, Research