DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced DV AI Verification, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers […]
Yahoo UK has announced the promotion of Rachel De Fusto to Head of Agency and Investment, as the second major move in Yahoo’s UK office following the appointment of Tom Curry as UK Managing Director in July. In her new role for the UK, De Fusto will be responsible for leading a team across Agency development […]
Yahoo Sports and C15 Studio are announcing the launch of Yahoo Sports Network, a free, ad-supported streaming TV channel available online and through various FAST services. Yahoo Sports Network features more than 60 hours of original programming a week from shows covering a range of sports, including the NFL, NBA, MLB, combat and more. This […]
UK advertising spend rose 8 per cent to a total of £10.6 billion (€12.2bn) in the first three months of 2025, +1.4 percentage points ahead of the April forecast, according to the AA/WARC Expenditure Report – with improved performance of search and retail media critical to this rise. “The latest survey data highlights buoyancy in […]
Yahoo Finance is expanding its footprint with a new editorial team and studio in London, extended hours of programming, and a partnership with Blue Ocean Technologies that will allow the company to offer round-the-clock financial market data. Launching on June 30th, Yahoo Finance will debut Morning Brief: Market Sunrise, a daily live show streaming from […]
Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of the streaming service’s ad-supported countries. “Integrating Yahoo DSP is all about driving performance […]
Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience targeting and measurement, and driving the evolution of streaming ad formats to maximise engagement and revenue. He will report to Mustafa Ozgen, President, Devices, Product […]
Last year, Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clean Rooms. This enables advertisers to seamlessly onboard their data into Yahoo DSP and activate personalised, privacy-centric campaigns, leveraging Yahoo ConnectID – the privacy-safe, persistent identifier of Yahoo DSP. This integration […]
Yahoo has announced the appointment of Tom Curry as its new UK Managing Director, overseeing Yahoo’s DSP and Yahoo Ads sales function across the region. In his new role, Curry is tasked with expanding revenue, deepening strategic relationships, and spearheading the adoption of Yahoo’s programmatic and owned-and-operated advertising solutions. Curry joined Yahoo (then AOL) in […]
Yahoo has unveiled a slate of new content and talent that reinforces its enduring position as the most trusted guide on the internet, and a brand-safe, high-impact destination for advertisers. Kicking off its NewFront presentation in New York, Yahoo celebrated a major milestone – 30 years as one of the internet’s top five digital properties, […]