Attain, a source of live permissioned purchase data helping brands connect media to real sales outcomes, has announced an expanded integration with Yahoo DSP that enables direct activation of Attain’s real time, purchase-based audiences within Yahoo DSP. Through a new API-based workflow, Attain segments are now natively discoverable and targetable in Yahoo DSP, eliminating the […]
Keynes Digital, the performance advertising partner for CTV, has announced the appointment of Sachin Telang as Chief Technology Officer. Telang will oversee technology, data science, engineering, and innovation initiatives as the company continues to scale its performance-driven CTV offering. Telang brings nearly two decades of experience building advanced advertising and data platforms, with a background […]
Yahoo Finance has announced that Polymarket will be its prediction market. Together, they are introducing a new Yahoo Finance prediction markets hub that will help investors better follow prediction markets and the forces shaping them. The new hub will display probability data from Polymarket for key economic, government, and market outcomes. Each probability view will […]
Vidmob, The Creative Data Company, has announced a strategic expansion of its DSP (Demand-Side Platform) integrations to include The Trade Desk and Yahoo DSP, building upon its established Amazon DSP and Google’s Display & Video 360 partnerships. This strategic move empowers media buyers to use creative performance signals to better optimise their display and video […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced DV AI Verification, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers […]
Yahoo UK has announced the promotion of Rachel De Fusto to Head of Agency and Investment, as the second major move in Yahoo’s UK office following the appointment of Tom Curry as UK Managing Director in July. In her new role for the UK, De Fusto will be responsible for leading a team across Agency development […]
Yahoo Sports and C15 Studio are announcing the launch of Yahoo Sports Network, a free, ad-supported streaming TV channel available online and through various FAST services. Yahoo Sports Network features more than 60 hours of original programming a week from shows covering a range of sports, including the NFL, NBA, MLB, combat and more. This […]
UK advertising spend rose 8 per cent to a total of £10.6 billion (€12.2bn) in the first three months of 2025, +1.4 percentage points ahead of the April forecast, according to the AA/WARC Expenditure Report – with improved performance of search and retail media critical to this rise. “The latest survey data highlights buoyancy in […]
Yahoo Finance is expanding its footprint with a new editorial team and studio in London, extended hours of programming, and a partnership with Blue Ocean Technologies that will allow the company to offer round-the-clock financial market data. Launching on June 30th, Yahoo Finance will debut Morning Brief: Market Sunrise, a daily live show streaming from […]
Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of the streaming service’s ad-supported countries. “Integrating Yahoo DSP is all about driving performance […]