UK advertising spend rose 8 per cent to a total of £10.6 billion (€12.2bn) in the first three months of 2025, +1.4 percentage points ahead of the April forecast, according to the AA/WARC Expenditure Report – with improved performance of search and retail media critical to this rise. “The latest survey data highlights buoyancy in […]
Yahoo Finance is expanding its footprint with a new editorial team and studio in London, extended hours of programming, and a partnership with Blue Ocean Technologies that will allow the company to offer round-the-clock financial market data. Launching on June 30th, Yahoo Finance will debut Morning Brief: Market Sunrise, a daily live show streaming from […]
Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of the streaming service’s ad-supported countries. “Integrating Yahoo DSP is all about driving performance […]
Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience targeting and measurement, and driving the evolution of streaming ad formats to maximise engagement and revenue. He will report to Mustafa Ozgen, President, Devices, Product […]
Last year, Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clean Rooms. This enables advertisers to seamlessly onboard their data into Yahoo DSP and activate personalised, privacy-centric campaigns, leveraging Yahoo ConnectID – the privacy-safe, persistent identifier of Yahoo DSP. This integration […]
Yahoo has announced the appointment of Tom Curry as its new UK Managing Director, overseeing Yahoo’s DSP and Yahoo Ads sales function across the region. In his new role, Curry is tasked with expanding revenue, deepening strategic relationships, and spearheading the adoption of Yahoo’s programmatic and owned-and-operated advertising solutions. Curry joined Yahoo (then AOL) in […]
Yahoo has unveiled a slate of new content and talent that reinforces its enduring position as the most trusted guide on the internet, and a brand-safe, high-impact destination for advertisers. Kicking off its NewFront presentation in New York, Yahoo celebrated a major milestone – 30 years as one of the internet’s top five digital properties, […]
Programmatic curation partner SBS has appointed Niki Chana as Programmatic Strategy Director and David Sargant as Director of Programmatic Operations. This marks a key step in the company’s UK growth and continued investment in supporting agencies across the programmatic landscape to deliver impactful omnichannel campaigns Chana brings over a decade of digital advertising experience, including […]
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising spend in the Yahoo DSP by harnessing RampID, LiveRamp’s durable identifier. The expanded partnership to the […]
Roku has announced the launch of Roku Data Cloud, which allows partners to access, analyse and leverage Roku’s proprietary TV data seamlessly. Prioritising accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies and partners to receive accurate information from Roku’s TV operating system (OS), which provides an extensive view of […]