Bauer Media Outdoor, the UK Out of Home media owners, has announced the appointment of Ajoy Nath as DSP Partnership Manager to bolster its relationships with DSP partners, drive commercial growth, and expand its programmatic opportunities. Ajoy joins Bauer Media Outdoor’s Business Development team, reporting to Business Development Lead, Europe, Charmaine Tavassoly. Alongside him, Zoe […]
Channel 4 has announced a series of deals that see its VoD-ad-inventory become available across five new buying platforms. New partnerships with Amazon Ads, FreeWheel, Hawk (an Azerion company), PubMatic and Yahoo DSP will bring the Channel 4 inventory to media advertising buyers globally. The tech partnerships will provide brands with flexibility and increased access […]
Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
Attain, a source of live permissioned purchase data helping brands connect media to real sales outcomes, has announced an expanded integration with Yahoo DSP that enables direct activation of Attain’s real time, purchase-based audiences within Yahoo DSP. Through a new API-based workflow, Attain segments are now natively discoverable and targetable in Yahoo DSP, eliminating the […]
Keynes Digital, the performance advertising partner for CTV, has announced the appointment of Sachin Telang as Chief Technology Officer. Telang will oversee technology, data science, engineering, and innovation initiatives as the company continues to scale its performance-driven CTV offering. Telang brings nearly two decades of experience building advanced advertising and data platforms, with a background […]
Yahoo Finance has announced that Polymarket will be its prediction market. Together, they are introducing a new Yahoo Finance prediction markets hub that will help investors better follow prediction markets and the forces shaping them. The new hub will display probability data from Polymarket for key economic, government, and market outcomes. Each probability view will […]
Vidmob, The Creative Data Company, has announced a strategic expansion of its DSP (Demand-Side Platform) integrations to include The Trade Desk and Yahoo DSP, building upon its established Amazon DSP and Google’s Display & Video 360 partnerships. This strategic move empowers media buyers to use creative performance signals to better optimise their display and video […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced DV AI Verification, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers […]
Yahoo UK has announced the promotion of Rachel De Fusto to Head of Agency and Investment, as the second major move in Yahoo’s UK office following the appointment of Tom Curry as UK Managing Director in July. In her new role for the UK, De Fusto will be responsible for leading a team across Agency development […]
Yahoo Sports and C15 Studio are announcing the launch of Yahoo Sports Network, a free, ad-supported streaming TV channel available online and through various FAST services. Yahoo Sports Network features more than 60 hours of original programming a week from shows covering a range of sports, including the NFL, NBA, MLB, combat and more. This […]