BBC Sport has reported a record-breaking peak audience of 5.8 million viewers tuning in across TV and streaming to watch the Red Roses’ 33-13 victory over Canada in the Women’s Rugby World Cup 2025 final on September 27th. The final was the most-watched women’s rugby union match ever on UK television, and also the most-watched […]
The Red Roses qualifying for the Women’s Rugby World Cup final has driven significant online engagement. Data from Adtech firm Quantcast shows that online engagement levels have grown 40 per cent during the tournament so far, compared with the same length of time the month before. To put it into perspective, the Women’s Six Nations […]
BBC Sport has reported that its coverage of the England vs France Women’s Rugby World Cup semi-final on September 20th drew a record-breaking peak audience of 3.3 million across BBC TV and digital platforms – the highest ever for a women’s rugby union match on UK television. The match also drove a further 2.4 million […]
Hispanic consumers are leading the way when it comes to consumption of streaming content, according to a Nielsen report. In fact, streaming drives 55.8 per cent of total TV time for Hispanic viewers, surpassing the 46 per cent for the rest of the US. Furthermore, Hispanic audiences outpaced general US viewership of streaming services YouTube, […]
Spanish broadcasters RTVE and Mediapro will share the 2026 World Cup to be held in the US, Canada and Mexico following an agreement reached with FIFA. The competition will be held from June 11th to July 19th 2026 and will be the biggest in history, as 48 teams from the five continents will compete for […]
Preliminary data shows that fans around the globe were captivated by the FIFA Club World Cup. The figures show that an estimated 2.7 billion fans viewed the tournament across all forms of media, based on analysis conducted by Nielsen Sports. The figures cover the tournament held in the US from June 14th to July 13th, […]
FIFA and Hisense have announced the extension of their long-standing sponsorship, with the home appliances and TV brand manufacturer confirmed as an Official Sponsor of the FIFA World Cup 26, which is to be held in Canada, Mexico and the US. The renewed sponsorship builds on a collaboration that began in 2017 and has included […]
The clash between England and the USA at the Women’s Rugby World Cup on August 22nd, which ended in an emphatic 69-7 victory for England, drew a peak audience of 2.4 million on BBC One and 600,000 on iPlayer. The weekend saw 2.1 million streams overall across BBC iPlayer and the BBC Sport website/app. In […]
The European Broadcasting Union (EBU) has announced an agreement with the Homeless World Cup Foundation (HWCF) to stream the Oslo 2025 Homeless World Cup on Eurovision Sport, the EBU’s digital platform. The event will take place in Oslo, Norway from August 23rd–30th, bringing together 500 participants from 48 nations to compete in 4-a-side matches as […]
A study from Harris Poll reveals how the FIF World Cup 2026 could become a defining cultural moment for US brands, and highlights why now is the time to pay attention to the rapidly growing football audience. Although football is still catching up to other sports in American popularity, the gap is closing. Since 2020, […]