Deutsche Telekom has announced a sub-licensing deal with German public broadcasters ARD and ZDF that will bring all 104 matches of the 2026 FIFA World Cup, as well as all 51 matches of the UEFA Euro 2028 in the UK and Ireland, to MagentaTV. ARD and ZDF will each broadcast 30 matches on free TV […]
The FIA Extreme H World Cup has announced a global broadcast partnership with DAZN, the sports streaming platform, bringing the world’s first hydrogen-powered motorsport series free-to-view to fans worldwide. The action kicks off with Extreme E’s Final Lap on October 4th-5th, a celebratory farewell to its electric racing chapter, before the inaugural FIA Extreme H […]
BBC Sport has reported a record-breaking peak audience of 5.8 million viewers tuning in across TV and streaming to watch the Red Roses’ 33-13 victory over Canada in the Women’s Rugby World Cup 2025 final on September 27th. The final was the most-watched women’s rugby union match ever on UK television, and also the most-watched […]
The Red Roses qualifying for the Women’s Rugby World Cup final has driven significant online engagement. Data from Adtech firm Quantcast shows that online engagement levels have grown 40 per cent during the tournament so far, compared with the same length of time the month before. To put it into perspective, the Women’s Six Nations […]
BBC Sport has reported that its coverage of the England vs France Women’s Rugby World Cup semi-final on September 20th drew a record-breaking peak audience of 3.3 million across BBC TV and digital platforms – the highest ever for a women’s rugby union match on UK television. The match also drove a further 2.4 million […]
Hispanic consumers are leading the way when it comes to consumption of streaming content, according to a Nielsen report. In fact, streaming drives 55.8 per cent of total TV time for Hispanic viewers, surpassing the 46 per cent for the rest of the US. Furthermore, Hispanic audiences outpaced general US viewership of streaming services YouTube, […]
Spanish broadcasters RTVE and Mediapro will share the 2026 World Cup to be held in the US, Canada and Mexico following an agreement reached with FIFA. The competition will be held from June 11th to July 19th 2026 and will be the biggest in history, as 48 teams from the five continents will compete for […]
Preliminary data shows that fans around the globe were captivated by the FIFA Club World Cup. The figures show that an estimated 2.7 billion fans viewed the tournament across all forms of media, based on analysis conducted by Nielsen Sports. The figures cover the tournament held in the US from June 14th to July 13th, […]
FIFA and Hisense have announced the extension of their long-standing sponsorship, with the home appliances and TV brand manufacturer confirmed as an Official Sponsor of the FIFA World Cup 26, which is to be held in Canada, Mexico and the US. The renewed sponsorship builds on a collaboration that began in 2017 and has included […]
The clash between England and the USA at the Women’s Rugby World Cup on August 22nd, which ended in an emphatic 69-7 victory for England, drew a peak audience of 2.4 million on BBC One and 600,000 on iPlayer. The weekend saw 2.1 million streams overall across BBC iPlayer and the BBC Sport website/app. In […]