The Scottish Professional Football League (SPFL) group has distributed £42 million (€48.4m) to clubs, the highest figure in the league’s history, its latest published annual accounts confirm. The accounts reveal total group distributions are up £4.1 million (11 per cent) to £42 million from last year’s £37.9 million. SPFL group income totalled £50.4 million, breaking […]
Starting this season, Sky Sports will air over 100 live NBA games per season in the UK and Ireland. The deal follows NBCUniversal – which, like Sky, is owned by Comcast – acquiring extensive rights across North America to the top-flight US basketball league in 2024. Live coverage on Sky Sports is underway with a […]
Sky Sports is readying for its first ‘Supersized Sunday’ of the 2025/26 season. On October 5th, two new programmes will put fans at the centre of every goal and key moment: Multiview: Sky Sports viewers can watch every live match at once as the programme moves seamlessly between grounds, delivering all the goals and big […]
The September 27th-28th weekend was the most watched in Sky Sports history as 8.8 million viewers tuned in to a line-up of live action from the Ryder Cup, Premier League, EFL, WSL, SPFL and Bundesliga as well as rugby league, tennis and NFL. Central to the weekend was the 2025 Ryder Cup which created history […]
Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]
Sky Sports has announced a new three-year deal with the NFL, extending its long-standing partnership with the league to over 30 years. Sky will have the first-pick of exclusive game every Sunday at 6pm live on Sky Sports NFL, as well as the first pick for the Sunday 9pm game. There will also be expanded […]
Sky and the United States Golf Association (USGA) have announced a five-year broadcast extension that will see Sky Sports and NOW remain the exclusive home of the US Open Championship in the UK and Ireland until the end of 2030. The new agreement includes the next five editions of both the US Open, the third […]
Sky Media has revealed its Premier League partner line-up as it readies for the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering commercial growth and brand impact across broadcast, digital and social channels. From August […]
At a press event at its Osterley HQ, Sky Sports has showcased how football fans will be able to follow this season’s Premier League action in new ways, with “supersized” Super Sunday coverage and innovations across TV, apps and social. A partnership between Sky and the Premier League kicks off this week with an increase […]
The English Football League (EFL) has announced Gorilla, the UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. The new deal will see the brand assume a prominent presence across all Sky Sports’ Carabao Cup broadcasts for the 2025/26 season. Known for its glues, tapes, adhesives, sealants, and innovative waterproofing […]