Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]
Sky Sports has announced a new three-year deal with the NFL, extending its long-standing partnership with the league to over 30 years. Sky will have the first-pick of exclusive game every Sunday at 6pm live on Sky Sports NFL, as well as the first pick for the Sunday 9pm game. There will also be expanded […]
Sky and the United States Golf Association (USGA) have announced a five-year broadcast extension that will see Sky Sports and NOW remain the exclusive home of the US Open Championship in the UK and Ireland until the end of 2030. The new agreement includes the next five editions of both the US Open, the third […]
Sky Media has revealed its Premier League partner line-up as it readies for the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering commercial growth and brand impact across broadcast, digital and social channels. From August […]
At a press event at its Osterley HQ, Sky Sports has showcased how football fans will be able to follow this season’s Premier League action in new ways, with “supersized” Super Sunday coverage and innovations across TV, apps and social. A partnership between Sky and the Premier League kicks off this week with an increase […]
The English Football League (EFL) has announced Gorilla, the UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. The new deal will see the brand assume a prominent presence across all Sky Sports’ Carabao Cup broadcasts for the 2025/26 season. Known for its glues, tapes, adhesives, sealants, and innovative waterproofing […]
With the likes of Sky Sports, TNT Sports, and Premier Sports all set to follow the action in the UK and Ireland, TV audiences could be poised to witness a wide-open battle for the 2025/26 Premier League crown. Having agreed to an eye-watering £6.7 billion domestic television deal back in 2023, this will be the […]
As the 2025/26 Premier League season readeis for kicks off on August 15th – with a minimum of 215 matches exclusively live on Sky Sports – Sky Sports News is launching a new weekday magazine programme: The Premier League Show. Airing Monday to Friday from 5pm to 7pm as part of a slate of new […]
Coverage of The Open at Royal Portrush set new audience records, becoming the most-watched Open ever broadcast on Sky Sports, generating 21.2 million viewer hours across the four days – a 36 per cent increase year-on-year. Each day of the tournament achieved a record average audience for its respective round on Sky Sports, with year-on-year growth in both average and peak […]
Sky Sports and streaming service NOW will bring viewers every moment of The 153rd Open live from Royal Portrush, as golf’s oldest major returns to the iconic Northern Irish course for the first time since Shane Lowry’s historic win in 2019. As the exclusive home of The Open in the UK and Ireland, Sky Sports […]