Target Darts, a specialist in darts innovation, is launching its campaign ‘From Target to Trophy’ in collaboration with Sky Media, the advertising arm of Sky. The campaign coincides with the start of the PDC World Darts Championship, live on Sky Sports, where Luke Littler commences his title defence. Darts sensation Littler has been using Target […]
Sky and the Ladies European Tour (LET) have announced an extension to their long-standing partnership meaning Sky Sports and NOW remain the exclusive home of the Tour, including the next three editions of the Solheim Cup, until the end of 2030. The new deal takes the partnership into a landmark 30th year, where Sky will […]
The Professional Darts Corporation has announced that Paddy Power has extended its title sponsorship of the World Darts Championship for a further five years, keeping the partnership in place until at least 2031. Paddy Power first became title sponsor of the sport’s flagship event in 2023, and their approach has helped elevate the Alexandra Palace […]
Sky Sports and London-based artist Slawn have aprtnered to create a football shirt that include a month of free access to Sky Sports content. The collaboration brings together art, fashion and football, with an exclusive collection of hand-sprayed shirts produced in Slawn’s signature style. The campaign, developed by McCann London, has been created to support […]
Racecourse Media Group (RMG) has been awarded a further three-year contract by Dubai Racing Club to provide production and distribution services at Meydan Racecourse, the home of the Dubai World Cup raceday. Timeline Television will provide broadcast facilities and crew for RMG’s host production and on-course coverage. The contract takes in the next three Dubai […]
Sky Sports has announced a new four-year partnership with UEFA to exclusively broadcast every match from the UEFA Europa League and UEFA Conference League in the UK from the 2027/28 season. The deal will see 342 European matches each season added to Sky’s line-up, frequently giving customers live football seven days a week during the […]
Sky Sports has canned its female-focused TikTok channel, Halo, after just three days following significant online backlash, with posts describing it as “patronising” and “sexist”. The channel launched on November 13th, but on November 16th – via X – Sky confirmed it has scrapped the offering, posting: “Our intention for Halo was to create a […]
Sky and the DP World Tour have announced a four-year partnership extension that will see Sky Sports and NOW remain the home of the Ryder Cup and DP World Tour until at least the end of 2029 in the UK & Ireland. The new deal, starting in 2026, will see Sky Sports exclusively broadcast the […]
Sky Sports has launched Sky Sports Halo, a new TikTok channel aiming to engage and entertain female sports fans. The channel provides a dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives. Sky Sports Halo seeks to build a welcoming community for female sports fans through […]
The festive fixture list has always carried huge weight in the Premier League title race. It is the stretch when form often disappears, as fatigue and the Christmas schedule test every squad. A poor run between Christmas and New Year can undo months of progress and have a lasting impact come springtime. The reality is […]