Brits are spending more time watching content than ever before, consuming 16 billion hours of content on Sky in 2024, according to Sky’s bi-annual Attention Index report. The latest data reveals that while viewing is up, the content people consume is increasingly fragmented as audiences shift away from pre-scheduled broadcasting and instead move to on-demand […]
Sky Media, the advertising sales arm of Sky, has launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November 2024, the marketplace aims simplify advertiser access to Sky Sports and TNT Sports’ live sports inventory. Advertisers can now seamlessly book […]
A peak domestic UK TV audience of almost 8 million fans witnessed history at Wembley Stadium on March 16th, as Newcastle United broke a 70-year major domestic trophy wait to clinch the 2025 Carabao Cup, with a 2-1 victory over Liverpool. Across Sky Sports Football, Sky Sports Main Event, ITV1 and ITVX an average domestic […]
With the 2025 Formula 1 season set to begin in Melbourne on March 16th, Sky Sports says it is gearing up to deliver” its most comprehensive F1 coverage yet”. Following a 2024 season that saw record breaking races, including the British Grand Prix becoming the most-watched European race ever on Sky – this year vows […]
FanCode, the official broadcaster of Formula 1 in India, is set to elevate the motorsport’s viewing experience for fans across the country. For the first time, all F1 races will be available in Hindi and select regional languages on designated platforms, making the sport more accessible to millions of new fans. FanCode will provide fans […]
Sky Sports has announced a new partnership with Callaway Golf. The collaboration sees Callaway become the official sponsor of key events across both the men’s and women’s golfing calendar on Sky Sports Golf. The multi-platform partnership brokered by Sky Media, will include linear co-sponsorship, digital advertising, Sponsorship of the Sky Sports Golf podcast, collaborative events […]
Sky and Baller League have announced a one-year broadcast partnership which will see Sky Sports and NOW become the TV home of the new indoor six-a-side competition in the UK. Every match from the inaugural UK season will be shown live on Sky Sports linear channels on Monday nights, hosted by Chunkz and Olivia Buzaglo. […]
The Netball Super League (NSL) has announced the planned coverage of the soon to be relaunched League with Sky Sports will increase from one to three games per round. As a dedicated partner to netball for more than 18 years, Sky Sports’ extended coverage will now see 75 per cent of games in the 2025 […]
Audi has signed a three-year deal to become the official sponsor of Sky Sports F1. The full channel sponsorship will cover a range of programming, including every practice, qualifying and race, as well as documentaries, analysis and features. The multi-platform partnership begins immediately, aligning with the F1 75 Live showcase where, for the first time, […]
Sky Business, Sky’s B2B arm and Admiral Taverns, the community pub group, have agreed a new multi-year, multi-product deal. The new agreement will extend the existing partnership to provide Sky TV to 200 more Admiral Taverns pubs, under its community wet led operator division, Proper Pubs. The new deal will see the roll out of […]