Audiences across VoD services with more than 500,000 UK users will benefit from new Ofcom codes designed to protect audiences and improve accessibility. The government is laying secondary legislation to implement the Media Act 2024, bringing the most popular VoD services in the UK under enhanced regulation by Ofcom. Platforms such as Netflix, Prime Video […]
Amazon Ads has reported a significant increase in demand for UEFA Champions League advertising on Prime Video, driven by increased appetite from advertisers across the automotive, financial services, lifestyle, and travel sectors. Brands including BYD, Dacia, McDonald’s and the People’s Postcode Lottery are now running campaigns, with more than 50 per cent of advertisers on […]
Prime Video India and released the latest edition of O Womaniya! report, a study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media, produced by Film Companion Studios, and championed by Prime Video, the O Womaniya! 2025 study continues to examine the industry-wide trends and white spaces in female […]
Microdramas are rapidly emerging as one of the fastest-scaling formats in online video. Omdia’s analysis of mobile usage data shows that, in the US. users now spend more time per day watching microdramas on mobile apps than they do watching Netflix, Disney+ or Prime Video on mobile devices. Omdia estimates global microdrama revenues reached $11 […]
Independent distributor All3Media International has announced a new milestone for IDTV’s global format phenomenon The Traitors, meaning 40 territories have now commissioned local versions of the format. The 40th territory for local production will be Indonesia, where The Traitors is set to be adapted by Falcon for production in 2026. The series will be transmitted on Falcon’s OTT platform and will be a 10-episode celebrity version […]
Mega Movie Weekend has returned, running from February 20th to 22nd, helping audiences build their digital libraries with a selection of titles at promotional prices. The campaign runs across key retailers, including Amazon Prime Video, Sky Store, the Apple TV app, Rakuten TV and EE TV Store, with prices starting at £2.99. Films available in […]
Gracenote, the content data business unit of Nielsen, has found that the total catalogue growth of Prime Video, Apple TV, Disney+, Netflix and Paramount+ increased by 20 per cent year-on-year (YoY). Of significance is sports programme offerings in 2025 across the top five SVoD services increased by 52 per cent. This sharp increase, identified in […]
Analysis from Digital i looking at ‘light-viewer’ behaviour across Netflix, Disney+, Prime Video and HBO Max in the US and Europe shows that ‘low-friction’ content, including known franchises, family and animated titles, and major movie releases, serve as vital ” for infrequent viewers at high risk of churn. Light viewers – those who use streaming […]
In revealing its 2025 results, French broadcaster M6 Group has announced “a savings plan of €80 million by 2030”, owing to the downward prospects on the advertising market and the progress made possible by AI. This outlook represents a five-year reduction of “about 8 per cent of the costs” of the group, which posted a […]
Fox Nation, Fox News Media’s subscription streaming service, has launched on Prime Video in the US. beginning, expanding access to Fox Nation’s library of programming, including more than 10,000 hours of curated original series, documentaries, and specials, for $8.99 (€7.59) per month (or $71.88 annually). Subscribers have the opportunity to bundle Fox Nation with the […]