Creative technology agency, Solarflare Studio, has created a series of immersive VR experiences that capture the experience of live events and exclusivity of VIP hospitality packages. Accessible through Meta Quest 3 headsets, VR users are able to stand shoulder to shoulder with the Welsh rugby squad as they sing the national anthem on the pitch. […]
Kantar, the marketing data and analytics company, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content and Netflix’s continued strength in delivering engaging entertainment in its Q4 Entertainment on Demand (EoD) data on the global streaming market. The study, from Kantar’s Worldpanel division, uncovered the following […]
All major US streaming platforms had significant delays during Super Bowl LIX on February 9th according to data from Phenix – particularly Fubo (again), which was 78 seconds behind the action as the Philadelphia Eagles defeated the Kansas City Chiefs 40-22. On top of delays – data from Phenix, a provider of real-time streaming video […]
Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]
Attest, a New York-based consumer research platform, has published research on how Americans plan to tune-in to Super Bowl LIX on February 9th. Looking back, last year’s Super Bowl gained widespread attention for more than just football, especially with pop star Taylor Swift’s attendance and potential impact on viewership, while online conversations swirled about the […]
The Whisper Group, a production company specialising in sports, documentaries, branded content, eSports, live events and unscripted entertainment, has announced that its events arm will produce the legendary Madden Bowl for EA Sports live in New Orleans on February 7th 2025, ahead of Super Bowl LIX. This sees Whisper produce the event for the Grand Final […]
DAZN, the sports entertainment platform and global home of NFL Game Pass (excluding the US and China), is set to deliver “the most immersive Super Bowl viewing experience to NFL Game Pass subscribers to date” through new features and a wide array of content that transports fans to the heart of the action. Existing fans, […]
ESPN’s 2025 NFL Divisional Round presentation delivered a record-breaking audience across ESPN platforms in the US, as the Houston Texans at the Kansas City Chiefs on January 18th became the company’s most-watched NFL game of all-time. The 32.7 million viewers surpass every NFL on ESPN game, playoffs and regular season, since 1987 (38 seasons), the […]
Prime Video’s third exclusive season of Thursday Night Football (TNF) set new all-time highs and once again registered double-digit, year-over-year audience growth. “Prime Video continues to build TNF into one of the most valuable franchises in media, with best-in-class production quality, AI-powered innovations, interactive advertising offerings, and rising viewership among current and future generations of […]
Viewers from around the world tuned into Netflix on December 25th as the Chiefs vs Steelers NFL game drew 30 million global average minute audience (AMA) and Ravens vs Texans attracted 31.3 million. The two games averaged 26.5 million US viewers, according to the Nielsen Big Data + Panel. Both games dominated Netflix on December […]