Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. The NFL is the most popular sport, with 82 per cent of sports viewers in US internet households regularly watching NFL content during the season. […]

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]

Fox saw its stock jump by 5 per cent as it beat estimates for sales, driven by continued digital growth at free streaming service Tubi and stronger performance for its NFL broadcasts. The company also announced plans for a $1.5 billion (€1.3bn) accelerated share repurchase adding to the $6.85 billion already repurchased under its existing […]

Streaming has upended the way we watch television, but in recent years, one player has rewritten the entire script for live sport—and it isn’t ESPN, Sky Sports or CBS. It’s Netflix. The streaming giant dipped its toes into the sporting world with a slew of docuseries headlined by the esteemed F1: Drive to Survive, which […]

Broadcast viewership came roaring back in September as American football drove an unprecedented monthly spike in watch-time for the category, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption. Time spent watching broadcast programming shot up 20 per cent month-over-month (compared to +3 per cent across all TV) […]

Amazon and the NFL have announced that Prime Video will broadcast the November 28th Black Friday Football game between the Philadelphia Eagles and Chicago Bears to a worldwide audience, kicking off at 8pm GMT. The game will be the first NFL event to be presented globally on Prime Video, which is available in over 240 […]

Netflix was off seven per cent in premarket on October 22nd as the streamer’s outlook for the coming quarter left investors underwhelmed. A victim of its own success, investors have become accustomed to routine outperformance of predictions, and the stock has bumped over 360 per cent in the past three years. But since peaking this […]

iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top programmes and networks for reach, and their continued consolidation around live sports and news. While the NFL and college football are fixtures as some of TV’s top […]

Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]

The September 27th-28th weekend was the most watched in Sky Sports history as 8.8 million viewers tuned in to a line-up of live action from the Ryder Cup, Premier League, EFL, WSL, SPFL and Bundesliga as well as rugby league, tennis and NFL. Central to the weekend was the 2025 Ryder Cup which created history […]