Advanced Television

netflix

France: TF1+ eyes CTV lead

Thanks to its live broadcast, its streaming service TF1+ and the upcoming distribution on Netflix in July 2026, TF1 says it will be soon able to reach 50 million French viewers each month. The group now plans on becoming a key CTV player in France, and the main competitor to YouTube. TF1 presented its TF1+ […]

November 13, 2025From Pascale Paoli-Lebailly in Paris

Barb: Q3 UK SVoD subs dip; ad-tier take up continues

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025. The service-level subscriptions data are as follows: Netflix: 17.6 […]

November 11, 2025

France: TV-streaming hybridisation driven by young audiences

The gradual integration of TV channels into streaming platforms has been changing the audiovisual landscape. According to the latest wave of the study Decrypt’Media, published by Havas Media Network and CSA Research, awareness remains low but streaming-TV convergence appears particularly appealing for young audiences. “Despite partnerships such as France Télévisions on [Prime Video] or the […]

November 11, 2025From Pascale Paoli-Lebailly in Paris

Kuwait’s FASTtelco, USA’s Frontier climb Netflix ISP Speed Index

In October 2025, 1 per cent of Internet Service Providers (ISPs) saw an increase of 0.4 Mbps, 67 per cent rose by 0.2 Mbps, 31 per cent stayed the same, and 1 per cent decreased by 0.2 Mbps on the Netflix ISP Speed Index –  a monthly update on which ISPs provide the best prime-time […]

November 11, 2025

Spain: Prime Video leads streaming services

Prime Video is the leading streaming service in Spain with 17.5 million viewers, just ahead of Netflix with 17.3 million viewers. According to the 10th edition of the OTT Barometer by Barlovento Comunicación, covering October 2025, a total of 35.8 million Spaniards accessed digital content over the past month – a figure that confirms the […]

November 7, 2025From David Del Valle in Madrid

Netflix seeks SiriusXM podcast licence

Netflix has approached North American pay-radio broadcaster SiriusXM to license its video podcasts as part of its major push into the space, according to multiple reports. The deal – unconfirmed – could likely involve exclusivity of the video podcasts on the platform, meaning they would not appear on the likes of YouTube, a source told […]

November 7, 2025By Chris Forrester

Netflix: “Our ads reach 190m+ viewers”

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]

November 6, 2025By Nik Roseveare

Data: Ad-supported subscriptions hit record high in UK

Worldpanel by Numerator has found that ad-supported streaming made up ground on ad-free alternatives, with a seismic YoY increase of 6 million viewers in the UK now willing to see content with ads. Brits’ preparedness to accept ads on VoD streaming platforms continues to skyrocket as ad-supported streaming hit a record 23 million subscriptions in […]

November 5, 2025

Research: Familiar IP key to driving kids’ consumption on Netflix

With a steady flow of content, Sesame Street is a mainstay of children’s entertainment. Despite its global success, its future looked uncertain when Warner Bros Discovery chose not to renew its deal with the Sesame Workshop. Netflix stepped in to give Sesame Street a new global home and, according to research from Ampere Analysis, the […]

November 5, 2025

Netflix, Embratur launch Brazilian travel guide

Netflix and Embratur, the Brazilian Tourist Board, announced during the World Travel Market (WTM) in London the launch of a virtual travel guide designed to help travellers from around the world discover Brazil through the real-life locations featured in Brazilian Netflix series, films, and reality shows. The first stop is the Amazon region, where productions […]

November 5, 2025