Omdia research shows that iPhone users spend around 40 per cent more on microdrama apps than Android users, while also challenging common assumptions about who consumes and pays for this rapidly growing form of entertainment. Although microdramas are often perceived as appealing primarily to lower-income or niche audiences, Omdia’s research suggests the reality is far […]

Netflix is set to strengthen its position as the world’s leading subscription streaming service over the next five years, despite a new wave of industry consolidation that is reshaping the competitive landscape, according to forecasts presented by Maria Rua Aguete, Omdia’s global Head of M&E, at NEM Dubrovnik. Omdia projects Netflix will grow to nearly […]

The UK has emerged as Europe’s leading microdrama market, reaching 8.2 million monthly active users (MAUs) in 2025, according to analysis presented by Maria Rua Aguete, Head of Media and Entertainment at Omdia, at Conecta event in Mallorca. Microdramas are rapidly expanding beyond China and becoming one of the fastest-growing segments of the global media […]

The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to control 50 per cent of the global connected TV advertising market by 2030, according to forecasts presented by Omdia at RetailX in London. The findings highlight how the centre of power in television is […]

Omdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, looks set to overtake LG’s webOS in European shipments, signalling a major shift in the competitive balance of the smart TV market. V’s rapid rise has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The […]

Just over two months remain until the next edition of NEM Dubrovnik, the region’s largest CEE TV market. As over the past 13 years, professionals from FTAs, pay-TV channels, streamers, production and distribution companies, media and marketing agencies, and other TV industry specialists will come together from across Europe and beyond, to explore the latest […]

According to data presented by Maria Rua Aguete, Senior Research Director at Omdia, at the FED Show in Madrid, global traditional TV and online video revenues are set to exceed $1 trillion (€0.87tn) by 2030, marking a structural shift in the media and entertainment industry. Omdia forecasts that total revenues will grow from $775 billion […]

The US remains the world’s most influential media and entertainment (M&E) market, generating 39 per cent of global revenues. Out of the $1.1 trillion (€0.94tn) worldwide M&E economy, the US alone contributes $430 billion. It also dominates streaming, accounting for 53 per cent of global SVoD revenues ($181 billion), 80 per cent of the FAST […]

Microdramas, the short-form scripted video format, are on track to generate $11 billion (€9.5bn) in global revenues by 2025, according to data presented at MIPCOM by Maria Rua Aguete, Head of M&E, Media and Entertainment at Omdia. The findings highlight the explosive growth of microdramas; compact, emotionally charged series designed for mobile viewing, typically running […]

The animation industry’s environmental impact has taken centre stage at MIA Market on, where Maria Rua Aguete, Head of Media and Entertainment at Omdia, moderated a panel on Green Animation. While animation might seem environmentally neutral due to its digital nature, the reality is starkly different. Modern animated productions require massive computational power for rendering, […]