The Eastern European media and entertainment (M&E) market is forecast to grow to $20.1 billion (€17.6bn) by 2025, expanding at a 7 per cent annual growth rate, outpacing global industry averages. The insight comes from research presented at NEM Dubrovnik by Maria Rua Aguete, Head of Media & Entertainment at Omdia. While traditional TV remains […]
Brazil is currently Netflix’s second largest market worldwide in terms of subscribers, and soon to be the second biggest international market for FAST services, according to Omdia. Brazil has established itself as a powerhouse in the global streaming landscape, with significant achievements in both subscription-based and free ad-supported streaming television sectors said Maria Rua Aguete, […]
Cinema revenues worldwide are projected to reach $34 billion (€31.4bn) in 2025, a significant decline from the $42 billion recorded in 2019. This was a key takeaway from data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during her presentation at FED España. According to Omdia research, only 44 per cent […]
According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]
Netflix is on track to surpass YouTube in total video revenue for the first time in 2025, according to Omdia data presented at MIP TV London 2025. As of 2024, YouTube remains ahead, generating $42.5 billion (€40.6bn), while Netflix recorded $39.2 billion. However, in 2025, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled […]
Latin America’s media and entertainment industry is projected to grow by 9.4 per cent in 2025, reaching $55 billion (€52.7bn), significantly outpacing the global average of 6 per cent growth and exceeding the 3.3 per cent growth expected in the US. Nearly half of these revenues will stem from streaming video, which is forecast to […]
At MIPCOM 2024, Maria Rua Aguete, Head of Media and Entertainment at Omdia, highlighted Brazil’s rapid rise in the free ad-supported streaming TV (FAST) market. Brazil is projected to triple its FAST revenue from $119 million (€110m) in 2024 to $303 million by 2029, and the country is set to become the third-largest FAST market […]
Korean and Spanish titles are the most viewed non-English language content on Netflix, according to Omdia’s What We Watched: A Netflix Engagement Report for H1 2024. Korean titles now account for 8.71 per cent of all non-English language content consumption on the platform, with Spanish-language content following closely at 7.11 per cent. This popularity represents […]
Research from Omdia reveals that nearly 1 billion UHD TVs have been shipped globally, with the majority still in use. This analysis along with other key entertainment trends will be presented at IBC2024, where Omdia has once again been selected as the official research partner for the third consecutive year. The global status of UHD […]
Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]