Advanced Television

india

SPNI announces association with EU for MasterChef India finale

Sony Pictures Networks India (SPNI) announces an association with the European Union (EU) for MasterChef India, making it a first-of-its-kind collaboration in the history of Indian television. The partnership represents a significant milestone for the show and reinforces its standing as a premium and credible platform capable of engaging globally reputed institutions. By bringing the […]

March 2, 2026

Begin secures ISL digital rights across 4 GCC markets

Begin, a UAE-based OTT streaming platform, has secured exclusive digital rights to the Indian Super League across the UAE, Saudi Arabia, Qatar and Bahrain for the ongoing 2026 season. The single-year agreement grants Begin exclusive live digital coverage of the ISL in the four territories, strengthening the platform’s sports portfolio across the Gulf region. The […]

February 27, 2026

Study: Sluggish progress on female representation in Indian entertainment

Prime Video India and released the latest edition of O Womaniya! report, a study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media, produced by Film Companion Studios, and championed by Prime Video, the O Womaniya! 2025 study continues to examine the industry-wide trends and white spaces in female […]

February 24, 2026

Indian Golf Premier League secures $100m in franchise commitments

The Indian Golf Premier League (IGPL) has announced a landmark $100 million capital commitment from ten franchise partners across India, marking the largest private investment in Indian golf history. Each franchise has committed approximately $10 million over ten years, signalling a long-term strategic bet on professionalizing and democratizing golf across India and beyond. The franchise […]

February 23, 2026

The Traitors hits 40 international commissions

Independent distributor All3Media International has announced a new milestone for IDTV’s global format phenomenon The Traitors, meaning 40 territories have now commissioned local versions of the format.   The 40th territory for local production will be Indonesia, where The Traitors is set to be adapted by Falcon for production in 2026. The series will be transmitted on Falcon’s OTT platform and will be a 10-episode celebrity version […]

February 20, 2026

JioHotstar, OpenAI launch ChatGPT content search

JioHotstar and OpenAI have announced a partnership turning digital content searching into a human-language conversation by introducing ChatGPT-powered voice discovery.  Through this collaboration, JioHotstar says it is solving the ‘what to watch’ dilemma through Multilingual Cognitive Search, replacing scroll fatigue with meaningful, human-centric discovery. Audiences in India can now discover, engage and immerse in their […]

February 19, 2026

India: Amazon MX Player launches on Whale TV

Amazon and Whale TV have announced the launch of Amazon MX Player, Amazon’s free video streaming service, on the Whale TV platform in India, expanding access to free digital entertainment on connected televisions across the country. With this integration, Whale TV users in India can now stream Amazon MX Player’s catalogue directly through Whale TV’s […]

February 17, 2026

SpaceX gets a portion of India

India has yet to issue a full national operational licence to SpaceX but the regional state of Gujarat has signed a letter of intent with SpaceX for Starlink to expand its coverage in the region (which is in the extreme north-West of India). Gujarat authorities said the agreement aims to improve digital connectivity in rural […]

February 11, 2026

Offbeet Media appoints Rathor as Chief Business Officer

Offbeet Media Group, a next-generation media and entertainment company, has announced the appointment of Abhijeet Rathor as Chief Business Officer. In his new role, Abhijeet will lead the overall business charter for Offbeet Media Group, driving monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the company’s portfolio of businesses. Offbeet […]

February 10, 2026

Sony Pictures Networks India focuses on shared viewing

Sony Pictures Networks India (SPNI) has announced that it is placing renewed emphasis on shared viewing. By reimagining game shows and reality television, the company says it will be “transforming formats once seen as traditional into powerful unifiers that bring Indian families across generations back to the living room”. As content consumption fragments across platforms, […]

February 6, 2026