Amazon and Whale TV have announced the launch of Amazon MX Player, Amazon’s free video streaming service, on the Whale TV platform in India, expanding access to free digital entertainment on connected televisions across the country.

With this integration, Whale TV users in India can now stream Amazon MX Player’s catalogue directly through Whale TV’s smart TV interface. The offering includes a range of popular originals, hit web series, movies, and international titles available in local languages, all accessible without a subscription.

Lucas Huang, VP Content Distribution at Whale TV, commented: “Whale TV was built to make great television effortless, with content discovery at the center of the experience. By bringing Amazon MX Player onto our platform, we are expanding the range of stories available to Indian audiences and making it easier for them to access quality entertainment in one seamless environment.”

Through Whale TV’s personalised home screens and AI-driven recommendations, viewers can discover content from Amazon MX Player that aligns with their individual preferences across Indian and international programming. The partnership strengthens Whale TV’s growing app ecosystem in India while further extending Amazon MX Player’s reach across connected TV platforms.

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Tags: Amazon, india, whale tv