Advanced Television

india

NBA on Prime tips-off in India this October

Prime Video has revealed the official logo for its coverage of the NBA on Prime, which begins in October 2025 as part of a landmark 11-year global media rights agreement. This deal marks a significant expansion of Prime Video’s live sports offering, with NBA joining New Zealand Cricket in India at no additional cost to […]

May 13, 2025

India gives ‘Letter of Intent’ to Starlink

Elon Musk’s Starlink broadband by satellite system has received a ‘Letter of Intent’ from India’s Department of Telecommunications (DoT). The official message covers Starlink’s satellite communications services. However, there are many tough limitations being set which might make a deployment a challenge. The move comes after months of regulatory scrutiny by the DoT, which is […]

May 9, 2025By Chris Forrester

AVIA: India revolutionising content for entertainment industry

The Future of Video India 2025 conference, held at the Trident Hotel Bandra Kurla, and part of the inaugural World Audio Visual & Entertainment Summit (WAVES), brought together over 120 industry leaders, innovators and policymakers to discuss the transformative trends shaping India’s media and entertainment landscape. The event, organised by the Asia Video Industry Association […]

May 8, 2025

EndemolShine India launches branded entertainment

EndemolShine India, the Indian content powerhouses, and part of Banijay Entertainment, has announced its entry into branded entertainment. To fuel this vision, EndemolShine India has partnered with marketing agency Mediascope to lead the effort around brand integration and advertiser-funded programming (AFP). With this move, EndemolShine India aims to create innovative content solutions that seamlessly integrate […]

May 8, 2025

Prime Video Head: “We believe in the theatrical window”

In a fireside conversation at AVIA’s Future of Video India conference, part of the inaugural World Audio Visual & Entertainment Summit (WAVES), Kelly Day, Head of International & Vice President, Prime Video, and Gaurav Gandhi, Vice President, Asia Pacific & MENA, Prime Video, discussed Prime Video’s growth strategy, with a particular focus on India. Day […]

May 6, 2025

New UK-India cultural agreement

The UK’s arts and culture, creative industries, tourism and sport sectors are set to benefit from a major new cooperation deal and economic links with India, as the government delivers on its Plan for Change to boost growth and opportunity. Culture Secretary Lisa Nandy, who is of Indian heritage, is on a three-day visit to […]

May 2, 2025By Colin Mann

Bodhitree Multimedia, Madlab Films, Universe of Ideas launch of Madlab Alpha

Bodhitree Multimedia Limited, Madlab Films, and Universe of Ideas have announced the launch of Madlab Alpha Private Limited, India’s first high-concept content studio. In a bold move set to recalibrate the landscape of Indian cinema & OTT content, Madlab Alpha Private Limited announces its official launch today. Madlab Alpha Private Limited is designed to be […]

April 30, 2025

Research: India smartphone market starts 2025 cautiously

India’s smartphone market entered 2025 on a cautious note. According to Canalys (now part of Omdia), smartphone shipments in India fell 8 per cent year on year in Q1 2025, totaling 32.4 million units, mainly due to persistent demand weakness and elevated channel inventory from late 2024. This inventory overhang disrupted product launch cycles and […]

April 23, 2025

Infinitum Network Solutions, Rannvijay Singha partner for content development

Infinitum Network Solutions is thrilled to welcome Rannvijay Singha, a reality show veteran known for his edgy youth content, as it expands its creative family. As one of India’s premier multinational content networks, Infinitum Network Solutions will support Rannvijay in launching his YouTube career. Through this partnership, Rannvijay will create a slate of original content […]

April 14, 2025

Forecast: India multiplay revenue to grow at 4.2% CAGR to 2029

Multiplay service revenue in India is predicted to grow at a steady compound annual growth rate (CAGR) of 4.2 per cent from $2.4 billion (€2.1bn) in 2024 to $3 billion in 2029, in line with the continued growth in the number of multiplay households, forecasts GlobalData, the data and analytics company. The ongoing fibre-optic network […]

April 11, 2025