Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to a SVoD service in Q2 2025. This is an increase from 20.1 million UK homes in Q1 2025. The service-level subscriptions data are as follows: Netflix: 17.6 million […]

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about what counts as television in 2025 – and whether TV advertising should be defined by format, device or media owner. WARC’s Global Ad […]

Barb, the audience measurement and television ratings organisation, has issued an invitation to tender (ITT) for its Establishment Survey. Barb’s Establishment Survey is an ongoing survey of UK households, with three core objectives: To provide population estimates for access to and ownership of TV viewing equipment for universe estimation To set profile targets for Barb […]

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has started to report TV-set viewing to YouTube channels. This initiative, first announced in February, makes Barb the first TV joint-industry measurement system to incorporate viewing to YouTube channels. Barb has chosen 200 of the most-watched YouTube channels to become […]

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API (application programming interface) development. Barb is seeking experienced partners to deliver “a quicker, more capable API, which offers built-in metrics (such as reach, frequency and TVRs), while anticipating future industry needs”. Caroline Baxter, Barb’s Chief Operating […]

Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1 million UK homes (67.5 per cent) had access to an SVoD service in Q1 2025. This is a slight increase from 20 million UK homes in Q4 2024. The service-level subscriptions data are as follows: Netflix: […]

Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to deliver interim overnight commercial spot logs in December 2023, following a competitive tender process. The logs are delivered in conjunction with AdSignal. AdSignal monitors Barb-reported commercial […]

Netflix series Adolescence has become the first streaming show to top the UK’s weekly TV ratings. The first episode of the crime drama was watched by 6.45 million people in its first week, according to ratings body Barb, citing data from March 10th to March 16th. This is the largest audience for any streaming TV […]

Barb, the audience measurement specialist, has announced that Disney+ has become the latest VoD service to join its Advanced Campaign Hub. Advanced Campaign Hub leverages Barb panel and first-party insights in combination with census-level impressions supplied by participating VoD services. This enables users to forecast the unduplicated reach and frequency delivered by campaigns on linear […]

Barb, the audience measurement specialist, has appointed RSMB to build a new analytics system that will support full-cycle campaign planning and reporting on linear and VoD services. The new system will be a web-based interface where Barb clients can access and export data from Barb’s pre-campaign planning and optimisation tool, Advanced Campaign Hub and post-campaign […]