After a period of stagnation, the European TV market is experiencing a robust recovery, driven by a profound digital transformation. A report from Rome-based ITMedia Consulting indicates an overall market growth of 3.7 per cent in 2024 compared to the previous year. Even when factoring in inflation, real growth remains positive – the first time […]
Rainbow Group, a specialist in the entertainment industry, is strengthening its international expansion with the appointment of Chiara Mologni as Head of Acquisition & Channel Strategy. Mologni will be responsible for shaping Rainbow’s global content strategy and driving the launch of new multi-platform TV channels. With more than twenty years of experience across the media, […]
Comscore, a specialist in measuring and analysing consumer behaviours, has released its 2025 State of Streaming report, revealing how consumer behaviour continues to reshape the US streaming landscape. A key finding is that audience expansion in both ad-supported (AVoD) and FAST channels shows no signs of slowing with big gains across the board. According to […]
App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover audience behaviours, preferences, and cross-platform viewing trends. The NBA Viewership Insights data reveals that these fans are not only passionate about sports, but also […]
Bell Media and Tubi, Fox’s ad-supported streaming service, have announced a long-term strategic partnership across ad sales and content distribution, including Canadian titles from Bell Media’s on-demand catalogue and FAST channel lineup. The partnership also includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere […]
Sabio Holdings, The LA-based ad-tech company specialising in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, today announced its owned and operated streaming network, Creator Television (Creator TV) has launched its AVoD offering on Plex and Xumo Play. The new AVoD offering on global media streaming company Plex, and Xumo Play, a […]
Research released by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, shares insights from a survey of 4,000 consumers across the UK and US, exploring the […]
The Latin American media and entertainment market is experiencing unprecedented transformation, with streaming adoption and ad-supported business models propelling the region toward $55 billion (€47.2bn) in revenues by 2025, according to Omdia research presented at MIPCOM. Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed during a MIP Cancun preview panel that Latin […]
Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK advertisers’ current views on media investments in CTV. The study found that 97 per cent of marketers have concerns around transparency, while 74 per cent plan to increase their programmatic CTV spend in the near future. In order […]
OneGate Media has announced the launch of its new Digital Commissioning Initiative ‘Content Call’. The programme is open to production companies and content owners of all genres who want to maximise reach and monetise their content through YouTube distribution. Selected projects will be commissioned for OneGate Media’s fast-growing digital channels and benefit from a tailored […]