Research from Parks Associates highlights the importance of ad relevancy, especially for new revenue streams: 81 per cent of viewers who felt that the ads they were watching were relevant to them also report an interest in T-commerce. AI can be used in entertainment to connect viewers with brands. Relevant and timely advertisements are currently […]
DirecTV Advertising, a specialist in addressable TV solutions, and Publicis Media, the media division of Publicis Groupe, has released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear […]
Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71 per cent of US internet households use an SVoD service, 42 per cent use an AVoD and/or FAST service, and 18 per cent use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, […]
A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]
Mometu, the free ad-supported streaming platform, is making waves with its latest social media campaign. Featuring cheeky slogans “We’re Not Hulu” and “We’re Not Netflix”, the new campaign makes a playful nod to popular subscription video services highlighting Mometu’s unique offering. The campaign is designed to attract attention and make audiences aware that Mometu is […]
Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]
Netflix has reported that its advertising-supported memberships grew 34 per cent during the second quarter compared to the year-earlier period. The SVoD operator’s paid memberships rose 16.5 per cent year over year to 278 million. This marks one of the last updates Netflix will release regarding its membership numbers. The streamer said its ad-supported memberships […]
Barb, the industry’s standard for understanding what people watch, has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]
Tubi, Fox Corporation’s ad-supported streaming service, is now live in the UK. Tubi has built momentum in North America by engaging viewers with a free, personalised streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the […]
Data from the DASH 2023 TV Universe Study show that 6 per cent of US households now watch TV exclusively on mobile devices, an increase of more than a million homes since 2022. Driven primarily by younger viewers, the rise of device-only TV households highlights the need to redefine the basis of TV audience measurement […]