The Digital Advertising Alliance (DAA) has announced the launch of a process to consider developing new guidance around the application of the DAA Self-Regulatory Principles to the collection and use of interest-based advertising (IBA) data by the expanding universe of AI systems and tools that might have access to such data. “Few, if any, industries […]
Seedtag has unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns across premium CTV, video, and the open web. Grounded in neuroscience, neuro-contextual advertising aligns with how the brain […]
MiQ, the programmatic media partner, has announced the launch of MiQ Sigma, an AI-powered advertising technology trained on one of the world’s most connected data sets. MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. AI […]
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is projected to reach $1.12 trillion (€0.98tn) by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, a strategic growth consultancy, has […]
Cadent, the predictive advertising company, has announced the expansion of its market leading predictive advertising capabilities by unifying its advanced artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud. Cadent will integrate over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This will extend Cadent’s real-time processing capabilities […]
UK Culture Secretary Lisa Nandy has confirmed that the government will consult with representatives of the creative industries on the implications of AI. Delivering a keynote speech at the Deloitte and Enders Analysis’ Media & Telecoms 2025 & Beyond conference in London, Nandy noted that broadcast viewing is down by a quarter, but that on […]
Moments Lab, a specialist in AI video discovery, has raised $24 million (€21m) in funding, led by Oxx, with participation from Orange Ventures, Kadmos, Supernova Invest and Elaia Partners. The new capital will accelerate Moments Lab’s U.S. expansion and advance its R&D work as it builds on its patented MXT-2 multimodal AI and rolls out […]
Harmonic has announced a collaboration to integrate CUJO AI network intelligence software with Harmonic’s cOS virtualised broadband platform. This advanced integration transforms broadband connectivity experiences for latency-sensitive interactive applications such as online gaming and video conferencing, empowering operators to deliver an exceptional, real-time quality of experience to subscribers. Harmonic and CUJO AI will showcase the […]
Reed Hastings, Chairman and co-founder of Netflix, who served as its CEO for over 25 years, has been appointed to Anthropic’s board of directors by the American artificial intelligence startup company’s Long Term Benefit Trust. Hastings brings extensive experience from founding and scaling Netflix into a global entertainment powerhouse, along with his service on the […]
Tech giant Nvidia has released its earnings report for the first quarter FY26, with the results exceeding analyst expectations. After what has been a tumultuous quarter for the artificial intelligence (AI) chip manufacturer, given the political tensions between the US and China, revenue came in at just over $44 billion (€39bn) – a 69 per […]