Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for 2025. A key finding shows that 72 per cent of respondents are planning to increase programmatic investments in 2025, demonstrating advertisers’ continued reliance on programmatic strategies. […]
Ateliere Creative Technologies, the GenAI media software solutions company, has announced the appointment of Michael Sid as Strategic Business Acceleration Officer. Sid is a renowned media expert who has been at the forefront of some of the most radical changes in the Media & Entertainment (M&E) industry. In this new role, he is responsible for […]
Singular.live and Akta are announcing a partnership to bring broadcast quality graphics to Akta’s FLEX channel playout in the cloud. FLEX channels are live linear TV channels that are scheduled in the cloud that can be distributed both as FAST channels and traditional broadcast channels. What makes this partnership unique is two-fold: First, FLEX channels […]
Diesel Labs, a player in modern consumer intelligence solutions, has announced the launch of PanelAI, a research technology that transforms how media and marketing professionals access and analyse audience insights. PanelAI combines advanced AI technologies with Diesel Labs’ proprietary content intelligence dataset to deliver real-time, actionable insight, empowering industry professionals to make faster, data-driven decisions. […]
A report from Liberty Global and EY suggests that the strategic adoption of AI in the telco sector has the potential to drive major sustainability gains over the next decade. The report – Smarter networks, greener planet – takes an in-depth look at how the telecommunications industry can harness AI in the coming years to […]
Research from post-quantum security speacialist, Naoris Protocol, highlights a stark reality: IT directors at major global firms are preparing for an unprecedented surge in cyber threats driven by AI, machine learning,and the Metaverse. As cyber criminals deploy increasingly sophisticated attacks, organisations plan significant security budget increases over the next two years. A global study of […]
Apple is suspending an AI feature that made inaccurate summaries of news headlines. It had received complaints from the BBC after the AI-generated service issued a news alert with the corporation’s logo falsely telling some iPhone users that Luigi Mangione, who is accused of killing the UnitedHealthcare chief executive, Brian Thompson, had shot himself. Other […]
WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of $1.08 trillion. Global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with […]
AI is rapidly changing the way people are interacting with entertainment and companies are embracing AI to streamline operations and improve efficiencies in producing, marketing and distributing content. While AI tools are being used to create images, music, scripts, ads and other video content, the lines between what’s ‘real’ and ‘fake’ are becoming even blurrier […]
Research commissioned by Integrated Systems Europe (ISE) polled the nation to discover how Brits envisage everyday life in 20 years’ time, with 61 per cent believing that life will be unrecognisable from the way we live today. Half (49 per cent) think social media will be banned for under sixteens, while 37 per cent believe […]