Dr Phil’s MeritTV has announced a strategic partnership with madSense to create Merit Pulse, a real‑time AI targeting platform that converts live social‑media topic engagement scores from Dr. Phil’s Merit TV assets —including Dr. Phil’s 20 million + online community—into precise, cross‑platform ad placements on Merit TV’s linear, FAST, app, social and podcast outlets. Described as a […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]
The Alliance for Open Media (AOMedia) has announced that Spatial9, an AI-powered immersive audio platform delivering immersive mix production, has joined the Alliance. As a member of AOMedia, Spatial9 will collaborate with the Alliance’s community of internet and media technology member companies to drive open standards for video, audio, and multimedia advancements worldwide. As a […]
Zenapse, an AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions’ Innovation Labs. This strategic collaboration will leverage Zenapse’s proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions’ advanced Connected TV (CTV) platform. The collaboration seeks to enable the development […]
The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
Fiverr International has debuted a new advertising campaign featuring Stranger Things star Brett Gelman for Fiverr Go, a suite of tools that allows creators to train a personalised AI with their own body of work. The mockumentary style ad features Gelman portraying ‘Another AI’, a burdensome office colleague who works aimlessly, churns out generic content […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of pre-bid video exclusion lists for TikTok – expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are […]
A study from Apply Digital, the digital transformation partner for brands, reveals the media and entertainment (M&E) sector is making a decisive shift toward AI-powered personalisation. Ninety-six per cent of M&E businesses are either already using or planning to adopt AI in the near term to personalise discounts and promotional offers (43 per cent and […]
Adlook, the media tech company specialising in AI-powered advertising solutions, has partnered with Lumen Research, a player in attention measurement and optimisation, to elevate the way brands capture and sustain consumer attention. This collaboration integrates Lumen’s advanced eye-tracking technology and predictive analytics into Adlook’s proprietary Deep Learning Algorithm, refining how advertisers optimise campaigns—especially in Connected […]
Fremantle has announced the launch of Imaginae Studios. A new, standalone label designed specifically to harness the power of Artificial Intelligence (AI) – to service and support its creative talent, pushing production boundaries and driving innovation in storytelling. The launch of the new label has been spearheaded by Andrea Scrosati, Fremantle Group Chief Operating Officer […]