Kyndryl, a provider of mission-critical enterprise technology services, has announced the opening of its new Kyndryl AI Innovation Lab Liverpool at the iconic Royal Liver Building. The new office welcomes customers from the UK and beyond and offers advisory and co-creation services led by Kyndryl Consult. It opens with a team of AI and software […]
MarketCast, a technology- and data-enabled market research firm, has announced that Amy Fenton and Paul Forgue have been appointed Co-Presidents. Together, they will focus on accelerating MarketCast’s product innovation and delivering faster, smarter, AI-powered research solutions to clients, including some of the world’s top brands and advertisers. They succeed CEO John Batter, who is transitioning […]
Ease Live, an Evertz company specialising in interactive graphics for TV, OTT and mobile, has announced the launch of Dataport, its groundbreaking Artificial Intelligence (AI) Workflow Tool. This innovative solution is set to transform how video distributors design, execute, and manage complex workflows, making it significantly easier and faster to integrate interactive graphical overlays into […]
Madhive, the unified operating system for local media, has announced the launch of Maverick AI, an intelligence layer designed specifically to accelerate and optimsze every step of an advertising campaign from pitch to payment. As the technology backbone for some of the industry’s leading broadcasters and media companies, Madhive’s white-labeled operating system is used to […]
AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
Cerillion, a provider of composable BSS/OSS solutions to the telecoms industry, has announced the launch of Cerillion 25.1, the new release of its pre-integrated BSS/OSS suite, which introduces a powerful, next-generation Promotions Engine designed to give communications services providers (CSPs) unprecedented agility in how they create, manage and scale personalised offers. Many CSPs face challenges […]
Vodafone Business and ServiceNow, the AI platform for business transformation, have announced a five-year strategic collaboration to launch the next era of AI-powered service management. The solution is designed to transform the service experience for business customers with AI capabilities on the ServiceNow Platform that enable Vodafone to resolve queries, detect and fix service anomalies […]
As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]
Movies created with the help of artificial intelligence (AI) will be able to win awards at the Oscars, says its organisers. In publishing its new rules and promotional regulations for the 98th Oscars Ceremony (scheduled for March 15th 2026), The Academy of Motion Picture Arts and Sciences issued said the use of AI and other […]
Dr Phil’s MeritTV has announced a strategic partnership with madSense to create Merit Pulse, a real‑time AI targeting platform that converts live social‑media topic engagement scores from Dr. Phil’s Merit TV assets —including Dr. Phil’s 20 million + online community—into precise, cross‑platform ad placements on Merit TV’s linear, FAST, app, social and podcast outlets. Described as a […]