Evergent, a specialist in customer lifecycle management and monetisation solutions for subscription-based businesses, has announced the successful results of an AI-driven deployment with a leading Japanese gaming company, achieving 94 per cent churn prediction accuracy. With potential churn impacting hundreds of thousands of active users each month for a single gaming title, these strong results […]
Integral Ad Science (IAS), media measurement and optimisation platform, today announced a partnership with Snap and Lumen Research to bring personalised attention measurement to Snapchat. Snap Attention Measurement will now allow advertisers to access social attention metrics directly and seamlessly, combining Lumen’s eye-tracking system with AI-powered media quality data from AIS to create a tailored […]
Project Reach, a partnership between Network Rail, Neos Networks and Freshwave, will see an end to some of the worst signal blackspots on the major rail arteries of Britain as the companies team up to upgrade to Britain’s rail telecoms infrastructure in decades. Heidi Alexander, Secretary of State for Transport, said: “This partnership marks a […]
Plume has announced the appointment of Dave Wechsler as Chief Business Officer to lead the company’s efforts in delivering stronger business outcomes for internet service providers (ISPs). Wechsler joins Plume as it expands its AI-powered SaaS platform, now serving over 60 million locations. Wechsler will lead Plume’s global business strategy, including opening new business channels, […]
Making Science, a global consulting firm specialising in AI-powered digital acceleration and performance marketing, has announced the launch of Creative Hub, a game-changing performance AI tool designed to give marketers full control over how they can create, measure, optimise and scale creative assets for advertising in the age of generative AI. Creative Hub provides brand […]
Endava, the technology-driven business transformation group, has published data which reveals a story of marked optimism around AI in the UK. Although AI technology is still emerging, two thirds of respondents (65 per cent) already rank it alongside water and energy in terms of social importance. A similar number (69 per cent) believe that AI […]
HarbourView Equity Partners, a multi-strategy investment firm focused on investment opportunities in the music, sports, media and entertainment space, is leading a $85 million (€73.8m) investment in Animaj, alongside Bpifrance, the French national investment fund and a key player in the French tech and AI ecosystem. Animaj is a digital-first AI-empowered media company transforming kids […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels. “We are closing the loop for advertisers, providing powerful, trusted, AI-driven granular insights across Meta that in turn power optimisation solutions to ensure […]
HighField AI, the multimodal, agentic AI solution purpose-built for broadcast newsrooms, has announced its integration with CGI OpenMedia, one of the world’s leading newsroom solutions. Developed for news teams, HighField AI automates time-consuming editorial production tasks such as sourcing graphics and populating news story templates. This integration reduces manual work by up to 75 per […]
Global, the Media & Entertainment group, has announced the appointment of Alex Duncan as its new Chief Technology Officer effective September 1st. Duncan is joining Global from the British Heart Foundation, where she has worked as Chief Technology Officer since 2022, leading a team of more than 350 with a major focus on how AI […]