IAS launches AI-driven contextual reporting for Meta Platforms
June 18, 2025
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels.
“We are closing the loop for advertisers, providing powerful, trusted, AI-driven granular insights across Meta that in turn power optimisation solutions to ensure marketers are protecting brand equity, minimising wasted spend and delivering maximum return on their investment,” said IAS CEO Lisa Utzschneider. “Measurement reporting aligned to contextual categories means greater coverage and performance for our customers’ ad campaigns on Meta.”
As part of Total Media Quality (TMQ) for Meta, contextual category reporting provides advertisers with the most accurate and actionable brand safety and suitability measurement. TMQ is powered by IAS’s multimedia technology, providing insight into video content through frame-by-frame analysis of video images, audio, and text to provide the most accurate measurement at scale. Advertisers using IAS’s Content Block List optimisation solution can now access the new contextual category reporting.
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