The CTV advertising industry has a paradox at its core. Streaming now commands the largest single share of TV viewing time, and the gap with traditional broadcast continues to widen. Programmatic CTV spend is growing at a pace that has made it one of the fastest-expanding segments in global advertising, with tens of billions of […]
After a sharp contraction in 2025, near-eye display market revenue is forecast to reach $675 million (€592.7m) in 2026, up 12 per cent year-over-year (YoY), according to Omdia’s VR, AR, XR Near Eye Displays – 2026 Analysis. The research also projects that near-eye display shipments will reach 14.53 million units in 2026, representing a 16 […]
The UK’s planned ban on under-16s using major social media platforms marks an important step in addressing children’s online safety, but research from Incogni suggests the debate should not stop at screen time, harmful content, or contact with strangers. Incogni’s latest Social Media Privacy Ranking found that some of the platforms likely to be affected by […]
Frequency, the engine powering some of the world’s leading streaming television channels, has announced that James Smith has joined the company as General Manager, Monetisation. Smith will lead the company’s advertising and revenue strategy, helping channel operators and distribution partners grow monetisation via Frequency’s novel architecture, advertising formats, and deep integrations. Smith joins Frequency at […]
Integral Ad Science (IAS), a specialist in media quality, has announced the expansion of its AI-driven Meta Content Block List optimisation solution to Threads feed. This expansion of its Social Optimisation solution provides advertisers with greater brand protection and the ability to maximise their return on investment (ROI) on the social platform, which grew to […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the launch of AI-powered pre-screen content controls on Meta Threads feed. The new capabilities enable advertisers to avoid content they deem unsuitable before ads are served, strengthening brand protection while improving campaign performance. This release builds on […]
Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, has announced the expansion of its capabilities on Meta’s Threads Feed to include content block lists, giving advertisers proactive, AI-driven control over where their ads appear before a bid is ever placed. As one of Meta’s brand safety and suitability […]
In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a forecasted 22.3 per cent to $240 billion (€204.9bn) this year, according to WARC Media. Serving ads across its mass reach ‘family of apps’ remains the foundation of its monetisation strategy. Its fast-growing ad business funds an aggressive AI innovation programme – which, […]
Four of the world’s biggest tech giants – Alphabet, Amazon, Meta and Microsoft – have published their earnings for the first quarter of 2026. All four companies beat analyst expectations on the top and bottom lines, fuelled primarily by a massive re-acceleration in AI-driven demand and an increase in cloud expenditure. However, the market’s reaction […]
Meta – the owner of Facebook, Instagram and WhatsApp – has seen its proposed acquisition of AI start-up Manus blocked by Chinese regulators. First announced in December 2025, Meta said the deal – estimated to be worth around $2 billion (€1.7bn) – would see Manus’s agents used to boost to its own AI across its […]