Meta has announced that Dana White, John Elkann and Charlie Songhurst have been elected to the company’s board of directors. Mark Zuckerberg, Founder and CEO of Meta, commented: “Dana, John and Charlie will add a depth of expertise and perspective that will help us tackle the massive opportunities ahead with AI, wearables and the future of human […]

A TrendForce report estimates that global shipments of VR and MR headsets are expected to reach approximately 9.6 million units in 2024, representing a YoY increase of 8.8 per cent. This year’s shipment performance highlights three key industry trends that are shaping the global VR and MR ecosystem: The dominance of low-cost devices, the shift […]

Lega Serie A, Italy’s top flight football league, and Meta have confirmed they are collaborating in fighting online piracy of sporting events on a global scale, showcasing the power of joint efforts between content owners and online platforms. Rights Manager: Lega Serie A has access to Rights Manager, a content management system developed by Meta […]

Making Science, a digital transformation company, has launched its ad-machina technology for Meta. This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure, and optimise their ads at scale using generative AI. In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling […]

With the 2024-25 NBA season upon us, Meta Quest will continue to deliver all-access to courtside seats from virtually anywhere. The partnership with the NBA, now in its fourth consecutive year, will feature 52 immersive games in 180-degree VR in Xtadium and NBA Arena in Meta Horizon Worlds. In addition to 52 live games, users […]

Recurly, the subscription management platform, has announced the appointment of Priya Lakshminarayanan as Chief Product Officer (CPO).  Lakshminarayanan, who brings more than two decades of experience leading product organisations, will lead the company’s mission of empowering brands to stay ahead of evolving subscriber expectations. “Global brands rely on Recurly’s innovative platform and strategic partnership to […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are […]

Meta, owner of Facebook and Instagram, has unveiled Orion, its new AR glasses, which it says “bridges the physical and virtual worlds, putting people at the centere so they can be more present, connected and empowered in the world”. Showcased by Meta CEO Mark Zuckerberg during the company’s annual Connect conference, the Orion glasses enable […]

A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.5 per cent in 2024 to a total of $1.07 trillion (€0.96tn) – the best performance in six years if the post-Covid recovery of 2021 (+27.9 per cent year-on-year) is disregarded. Ad spend growth is also […]

Vodafone and Meta have collaborated on a new way to free up network capacity for all mobile customers, including allowing them to view more high-quality short videos. This network optimisation has been applied in eleven European markets since the start of June this year. In an initial three-week test conducted in the UK in April, […]