Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). IAS will now drive performance and protection across SPN by providing advertisers with greater control over their advertising investments before their ads are shown across SPN. SPN inventory consists of […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced with Spotify the launch of new Brand Safety and Suitability Features, including Targeting and Measurement, for podcast advertisers on the Spotify Audience Network in the US. “This partnership between IAS and Spotify represents a pivotal step forward in providing podcast advertisers with the […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced an expansion of Social Optimisation for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok provides advertisers more control over their advertising […]
Integral Ad Science, the media measurement and optimisation platform, has announced the release of its new Quality Attention Optimisation product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets). […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the availability of its Quality Attention measurement product for publishers and sell-side platforms (SSPs). IAS Quality Attention metrics and scores, previously only available to advertisers, empower publishers with actionable insights on their inventory to improve yield optimisation and drive revenue opportunities. The latest […]
Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Quality Attention measurement product, adding support for mobile in-app environments. Quality Attention unifies media quality and eye tracking with machine learning to deliver proven results. IAS says this enhancement to Quality Attention continues its commitment to providing advertisers with […]
Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft’s advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means advertisers can benefit from verification reporting on Microsoft’s proprietary audience data, […]