PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with NVIDIA as an early adopter through an iterative process of testing, data sharing and […]
iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]
Cint, a specialist in research and measurement technology, and Affinity Solutions, the consumer purchase insights company, has announced a strategic partnership that redefines outcomes-based measurement by connecting survey data to actual consumer purchase behaviour. The partnership combines Cint’s extensive global audience network with Affinity Solutions’ real-time transaction data from over 150 million credit and debit […]
Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In partnership with Janus Strategy & Insights, Dish Media’s study, titled The Perfect Match: Addressable TV For Maximised Reach and Revenue reveals how reallocating a portion of media budgets […]
Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 football season, according to analysis from Ampere Analysis. The report breaks down which sectors and brands are fuelling growth and where momentum is stalling. […]
With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in the property and nearly all inventory already sold out. The NBA’s return to NBCUniversal, after nearly 20 years, has broadened the company’s portfolio-wide partnerships, with […]
AB InBev’s brands — including the likes of Budweiser, Corona and Stella Artois — will soon be advertised on Netflix following a global deal with the brewing giant. Ampere’s latest analysis shows that Netflix currently holds a tiny share of the ad contracts in this lucrative sector, a space historically dominated by Hulu and Warner […]
Viant Technology, a specialist in CTV and AI-powered programmatic advertising, have announced an expanded partnership with Tubi, Foxs free ad-supported streaming service. With a new ID sync between Viant and Tubi, advertisers can reach addressable audiences – spanning more than 100 million monthly active users and over 300,000 movies and TV episodes – with greater […]
A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]
Magnite, the independent sell-side advertising company, has announced the evolution of ClearLine, to unify curation and activation across the company’s omnichannel footprint. Coming soon in beta, the ClearLine update will enable buyers and curators to discover, package, and activate inventory in one platform with the most comprehensive access to differentiated supply, unique first-party data, and […]