Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the UK, the US, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, providing availability for marketers using Amazon DSP in these countries. The new integration […]
Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]
The SME Unit of RTL AdAlliance, the international sales house of RTL Group, specialises in enabling TV advertising for the SME sector in Germany. RTL AdAlliance is now taking a decisive step by internationalising the SME Unit’s ATV offer. ATV for SMEs is introduced into the Austrian advertising market with the full-service marketing agency heise […]
Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist in marketing moving image content including linear TV, CTV, and online video, has chosen Publica as an ad serving partner for CTV inventory in Germany and the wider DACH region. Goldvertise, formerly known as Goldbach Germany, […]
Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK advertisers’ current views on media investments in CTV. The study found that 97 per cent of marketers have concerns around transparency, while 74 per cent plan to increase their programmatic CTV spend in the near future. In order […]
Rakuten TV has announced a push to simplify CTV through the consolidation of its B2B division into ‘Rakuten TV Enterprise’, which represents the next phase of the company’s growth in its offer for business services. As the ways people access and enjoy entertainment rapidly evolve, the television landscape has undergone a fundamental transformation. Behind the […]
Comcast Advertising Media Solutions has partnered with measurement specialist xpln.ai to launch Focus – which aims ti enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three or five seconds for premium online video and CTV campaigns. xpln.ai’s advanced suite of technology, including machine learning algorithms, measures […]
The Royal Air Force (RAF) has launched a 3D Anamorphic ident in Cineworld theatres across the UK, created as a part of the brand’s ongoing sponsorship of Thrill Seekers at Cineworld. Cinemagoers will experience the illusion of a 3D fighter jet soaring out of the screen overhead during the RAF production, all without the need […]
Adspective, the AI-powered ad intelligence ecosystem based in Poland, has entered into a strategic partnership with Barça Innovation Hub (BIHUB), the global centre of excellence created by FC Barcelona to drive innovation across sport, technology and media. Adspective becomes the first Polish company to work with FC Barcelona on redefining advertising inside sports content. As […]
Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement offering. Channel 4 says the move makes it the commercial team the first within a UK broadcaster to provide advertisers with carbon emissions data […]