Onetag, a global exchange and smart curation platform, has announced the acquisition of Aryel, the Italian AdTech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, Onetag says the transaction marks a clear milestone in its “evolution as the next-generation value exchange for the open internet”. Onetag’s global […]
Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns […]
5 has announced a partnership with JD Williams, which will see the inclusive fashion and homeware retailer become the official sponsor of the ‘Unmissable Drama’ strand on 5 across linear and streaming, in a deal negotiated by independent media agency the7stars. The sponsorship, which will run from March 1st through to December 31st 2026, will […]
Ozone, a digital advertising platform, has become the first global audience provider across Microsoft Media Marketplace. Creating more opportunity for buyers to reach Ozone’s audiences, this will see category-based deals – such as Sports and Travel – available to activate via a choice of 30+ DSP partners. Created as an alternative to the big tech […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on Samsung Smart TVs across Europe. The format auto-rotates every five seconds, or manually via the […]
Amazon Ads has reported a significant increase in demand for UEFA Champions League advertising on Prime Video, driven by increased appetite from advertisers across the automotive, financial services, lifestyle, and travel sectors. Brands including BYD, Dacia, McDonald’s and the People’s Postcode Lottery are now running campaigns, with more than 50 per cent of advertisers on […]
Adform, the media buying platform, has become the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers. In parallel with this partnership, Adform has further solidified its commitment to a diverse media landscape by supporting the Alliance of Media Independents. Stephen Chester, Director of Media at ISBA, said: […]
Ogury has announced the availability of its persona-based advertising solution on Connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes. As audiences fragment across screens, maintaining consistent targeting in multiple environments has become increasingly difficult for advertisers. With persona-based advertising now […]
AdImpact, the advertising intelligence company, has announced the launch of AdMo+, an expansion of its existing television intelligence platform designed for the evolving political landscape. AdMo+ integrates AdImpact’s advertising spend data, rate data, and creative analysis, including the industry’s largest ad catalog of over 1.6 million unique creatives across all 210 US markets, into one […]
TCL Technology, Deloitte and Omega were the best performing sponsors at the Winter Olympics, recording the highest online engagement across the Games, according to findings compiled Quantcast. The adtech firm tracked UK engagement across the open internet, which includes news sites and blogs and from this it identified both the sponsors and sports that received […]