NBCUniversal and Versant, Comcast’s planned spin-off of news, sports and entertainment assets, have reached a commercial service agreement to sell domestic Versant advertising inventory under its One Platform banner, including CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy, USA, and digital platforms. This partnership will cover the next two Upfront cycles. NBCUniversal’s Chairman of Global Advertising […]
Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]
StackAdapt, the technology company in advertising and marketing, has announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between adtech and martech—increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy. StackAdapt is the first programmatic advertising platform to natively […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced with Spotify the launch of new Brand Safety and Suitability Features, including Targeting and Measurement, for podcast advertisers on the Spotify Audience Network in the US. “This partnership between IAS and Spotify represents a pivotal step forward in providing podcast advertisers with the […]
Nielsen, the US specialist in audience measurement, has launched The Ad Supported Gauge—a new extension of The Gauge. The new quarterly report provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies can gain a view of opportunities to connect with […]
Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage insights from the largest deterministic data set in Europe, combining nearly 70 million Samsung TV devices across EU5 with 20 million […]
MarketCast, a technology- and data-enabled market research firm, has announced that Amy Fenton and Paul Forgue have been appointed Co-Presidents. Together, they will focus on accelerating MarketCast’s product innovation and delivering faster, smarter, AI-powered research solutions to clients, including some of the world’s top brands and advertisers. They succeed CEO John Batter, who is transitioning […]
Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, Prime Video and Netflix. Adopting third-party data from AudienceProject enables Azerion to tackle the issue of […]
During the first quarter of 2025, the Swedish streaming market surpassed9 million paid subscriptions, according to research from Mediavision. Compared to the first quarter of 2024, this is an increase of over two million subscriptions, representing a growth of just over 30 per cent. This is a new record in the number of paid subscriptions. […]
AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]