Samsung Ads adds new titles to GameBreaks
June 12, 2025
Samsung Ads, the advanced advertising arm of Samsung Electronics, has announced an expansion of its GameBreaks portfolio, adding four new interactive titles. Ripplash, the next new GameBreak, is available immediately for advertisers and builds on the momentum of The Six, the franchise’s inaugural game, which will expand to audiences in the UK for the first time later this year.
Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus into interactive moments that deliver consumer experiences shown to improve brand recall. These experiences run in the first ad slot of premium commercial pods, offering viewers a frictionless way to engage.
The new games are:
- Ripplash – Now available to advertisers, this word-guessing game reveals images through animated water ripples. Its design-forward format can be easily co-branded and customised to align with any vertical.
- Pop Off – A mad-lib style trivia game with escalating difficulty and themed content tied to cultural moments such as holidays or movie releases.
- Finish Line – A fill-in-the-blank game that prompts users to complete iconic slogans, lyrics, and taglines—ideal for brand reinforcement.
- Eye-Q – A visual memory challenge where players recall details from short clips, maximising repeat exposure and brand visibility.
“This expansion is about redefining what advertising can be,” said Michael Scott, Vice President, Head of Ad Sales & Operations, Samsung Ads. “With GameBreaks, Samsung Ads is pioneering a new model at the intersection of CTV, interactivity, and brand storytelling—offering marketers a turnkey, measurable, and highly engaging way to win.”
Pop Off, Finish Line and Eye-Q will be available for advertisers across Samsung TV Plus’s premium inventory this summer – presenting a boon for advertisers looking to see higher performance from their CTV budgets and drive KPIs while engaging hard-to-reach audiences.
“We believe the future of TV is becoming more interactive and Samsung is looking at ways to make social game play more accessible,” added Avner Ronen, VP of Product Development at Samsung. “We know casual game experiences are becoming a more popular form of entertainment for our TV owners. GameBreaks like The Six offer new ways for players to engage and bring people together over a shared game experience in their living room.”
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