Advanced Television

Articles

IAS expands Media Quality measurement to TikTok

Integral Ad Science (IAS), a specialist in media quality, has announced an expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides comprehensive coverage […]

April 20, 2026

Germany approves j-v for Army satellites

Germany’s Kartellamt (Cartel Office) has approved the creation of a joint venture between Rheinmetall AG and its Rheinmetall Digital subsidiary and OHB SE and created to bid for the German army’s (Bundeswehr) and its €10 billion SATCOMBw-4 satellite constellation. Andreas Mundt, President of the Bundeskartellamt stated: “Rheinmetall Digital and OHB operate in different sectors. They […]

April 20, 2026By Chris Forrester

Hastings stepping down at Netflix; Q1 revenue up 16%

Reed Hasting, the co-founder of streaming giant Netflix, has announced that he is stepping down as chairman of the company after nearly three decades. He helmed Netflix’s evolution from a postal subscription service to global streaming leader, but moved away from the chief executive role at the company in 2023. “Netflix changed my life in […]

April 17, 2026

Survey: Pirated content popular since file-sharing generation

Millennials who grew up in the heyday of file sharing are most likely to access music or video content illegally in the US today. But members of Gen Z are almost equally as likely to search out pirated content on the internet. This is the result of a survey by Statista Consumer Insights. Almost half of […]

April 17, 2026

French telcos plan SFR acquisition

Following the due diligence phase initiated in 2026, Bouygues Telecom, the Free–iliad Group and Orange have submitted a new offer and are starting exclusive negotiations with the Altice France group with a view to acquiring SFR. This offer reflects a total enterprise value of €20.35 billion for the Altice France assets under consideration. Altice France […]

April 17, 2026By Colin Mann

France: Scripted drama ‘magic money’ dries up

After an all-time high of 599 scripted series produced in the US in 2022, the decline reached a 14 per cent fall in 2023. France, which has been praised for its funding public system and its ‘cultural exception’, is now at a similar tipping point. “Producers have become the unwilling bankers of their own industry,” […]

April 17, 2026From Pascale Paoli-Lebailly in Paris

Spain study: Streamers using geo-targeted ads to boost revenue

Streaming platforms have adapted the traditional advertising model to the digital era, using geo-targeted campaigns, personalised marketing and interactive shopping tools that allow viewers to purchase products directly from their screens, according to esearch conducted in Spain. The study was led by José Antonio Cortés Quesada from International University of La Rioja, alongside Ainhoa García-Rivero, […]

April 17, 2026From David Del Valle in Madrid

MFE doubles profits in 2025

Italy-based broadcasting group MFE-MediaForEurope reported consolidated revenues for 2025 of €4.03 billion, a 37 per cent increase. Group net advertising revenues reached €3.24 billion, while other revenues increased to €793 million. Consolidated net profit more than doubled to €301 million (+118 per cent), making it one of the strongest performances in recent years. Free cash […]

April 17, 2026From Branislav Pekic in Rome

Xperi launches real-time radio analytics

Xperi has announced the launch of DTS AutoStage Broadcaster Portal Premium, a new standard in radio intelligence that advances the company’s existing broadcaster portal to provide radio stations with comprehensive and timely listening analytics. The new premium tier features go live on April 16 and will be demonstrated in Xperi’s booth (#C2259) at the NAB […]

April 17, 2026

Report: Creator advertising now a core media channel

IAB has released its 2025 Internet Advertising Revenue Report, conducted by PwC. Despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion (€249.8bn) in 2025, reflecting a 13.9 per cent year-over-year increase. These results were particularly notable given that 2025 lacked major cyclical events such as the Olympics, FIFA World […]

April 17, 2026