Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]
ITVX has surpassed 3 billion streams for the year to date. The figure was achieved more than three weeks earlier than in 2024, which ITV says is “testament to the accelerated growth of its streaming platform”. ITV added that its BVoD service has been the #1 commercial BVoD platform in the UK every single month […]
In October 2025, 1 per cent of Internet Service Providers (ISPs) saw an increase of 0.4 Mbps, 67 per cent rose by 0.2 Mbps, 31 per cent stayed the same, and 1 per cent decreased by 0.2 Mbps on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time […]
India’s Ministry of Information and Broadcasting has begun a formal consultation process aimed at strengthening India’s digital anti-piracy ecosystem, issuing a public notice inviting inputs from key stakeholders across the Media and Entertainment sector. The notice reflects growing industry concerns regarding the economic impact and enforcement challenges linked to the proliferation of pirated films, broadcast […]
Prime Video is the leading streaming service in Spain with 17.5 million viewers, just ahead of Netflix with 17.3 million viewers. According to the 10th edition of the OTT Barometer by Barlovento Comunicación, covering October 2025, a total of 35.8 million Spaniards accessed digital content over the past month – a figure that confirms the […]
Netflix has approached North American pay-radio broadcaster SiriusXM to license its video podcasts as part of its major push into the space, according to multiple reports. The deal – unconfirmed – could likely involve exclusivity of the video podcasts on the platform, meaning they would not appear on the likes of YouTube, a source told […]
Prime Video in India has onboarded AP International South Cinema, as an add-on subscription. AP International South Cinema, one of the largest South Indian film libraries, will bring a specially curated selection of Tamil and Malayalam blockbusters and contemporary classics featuring India’s biggest superstars to customers, and will be available as an add-on subscription on […]
Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]
The EbonyLife Group has launched EbonyLife ON Plus, a global digital platform that reimagines how the world experiences African creativity. Available via the App Store and Google Play, the platform blends entertainment, learning, fashion, and live experiences to create what founder Mo Abudu calls “a complete lifestyle ecosystem.” “EbonyLife ON Plus puts African stories back in […]
Worldpanel by Numerator has found that ad-supported streaming made up ground on ad-free alternatives, with a seismic YoY increase of 6 million viewers in the UK now willing to see content with ads. Brits’ preparedness to accept ads on VoD streaming platforms continues to skyrocket as ad-supported streaming hit a record 23 million subscriptions in […]