Sky News is rebooting its Hotspots TV brands as a new digital-first format. The new Hotspots series takes viewers into some of the world’s most hostile environments with Chief Correspondent Stuart Ramsay, Special Correspondent Alex Crawford, and their teams as they navigate the dangers and complexities of frontline reporting. From dodging a gunfire in Syria to navigating […]
Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist in contextual advertising technology, reveals that audiences want this experience to extend far beyond social media. According to the poll of more than 1,000 US consumers, 90 per […]
Sky Sports has canned its female-focused TikTok channel, Halo, after just three days following significant online backlash, with posts describing it as “patronising” and “sexist”. The channel launched on November 13th, but on November 16th – via X – Sky confirmed it has scrapped the offering, posting: “Our intention for Halo was to create a […]
Sky Sports has launched Sky Sports Halo, a new TikTok channel aiming to engage and entertain female sports fans. The channel provides a dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives. Sky Sports Halo seeks to build a welcoming community for female sports fans through […]
ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V, Live Addressable + will apply ITVs full suite […]
WARC has unveiled The Marketer’s Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead. From the vanishing middle market and the creator investment gamble to the great escape, AI-driven zero-click journeys and shifting consumer milestones, the report provides marketers with insights to transform these […]
With one month to go until perhaps the biggest social media exodus in history, Australia is getting ready to freeze 2.8 million young people out of their accounts, as part of a social media ban for under-16s. Around one in eight of Australia’s social media users are aged under 16, despite existing rules prohibiting under-13s […]
On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch, reports Mediaivision. In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – […]
DAZN, the sports streaming platform, has announced a collaboration with TikTok that will see National League football streamed live and free via TikTok Live. On November 8th, Southend United will play Carlisle United – kicking off at 5.30pm – with the game streamed live on the DAZN National League TikTok channel, with no subscription required. […]
A quarter of people say they’ll buy their Christmas gifts on TikTok Shop this year, according to data from Kantar, jumping to 45 per cent of 16-34 year olds. TikTok Shop launched in the UK four years ago. Lynne Deason, head of creative excellence at Kantar, commented: “The media and retail landscape is much more […]