Channel 4 has reported that its social-first Food & Drink channel, branded Served, has amassed almost 4.8 million views since debuting on TikTok, Instagram and YouTube Shorts in May. On the Served channel, creator chefs celebrate the diversity of UK food culture, offering quick, easy-to-achieve meals. One of the channel’s chefs, Verna Gao – who has […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels. “We are closing the loop for advertisers, providing powerful, trusted, AI-driven granular insights across Meta that in turn power optimisation solutions to ensure […]

Attest, the New York-based consumer research platform, has released the findings from its sixth annual US Media Consumption Report. The 2025 edition provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. The research shows that percentage of consumers watching three or more hours of TV of any type […]

Subscription brands are pulling away from digital advertising. According to a report from Bango, 48 per cent of subscription leaders report diminishing returns from traditional direct acquisition methods like paid search and paid social media. A further 53 per cent warn that direct marketing is becoming “unsustainable” as customer acquisition costs spiral. The report — […]

TikTok has partnered with sports streaming service DAZN in a global marketing campaign to support coverage of the FIFA Club World Cup 2025. The collaboration brings together the short-form video platform and DAZN’s sports rights portfolio to engage fans through creator-driven storytelling, and interactive activations across both platforms to amplify fan engagement across TikTok’s community […]

As Paris Saint-Germain (PSG) secured a 5-0 victory over Inter Milan in the Champions League Final on May 31st, mobile app usage patterns across Europe told the story of the match in real-time data. French fans celebrated with sustained social media activity, while Italian supporters showed sharp engagement drops after the final whistle, according to […]

Social media is a powerful platform for young Black American consumers to stay connected to media and entertainment, news on current events, and their favourite brands. According to Horowitz’s annual report, FOCUS Generation Next, three in four (75 per cent) Black Gen Z consumers use social media apps every day or almost every day, with […]

Online abuse is having a significant impact on the ability of sportspeople and pundits to do their jobs, live their lives and express themselves, according to research published by Ofcom. As part of Ofcom’s work to implement the UK’s Online Safety Act, the regulator will produce a Code of Practice on how certain ‘categorised’ services […]

The Minnesota Vikings has renewed its partnership with sports marketing agency, IMG, to manage the NFL team’s international marketing output in the UK, Canada and Germany for the 2025 NFL season. The agreement extends the organisations’ relationship for an eighth season. Under the renewed partnership, IMG will continue to deliver Out of Home (OOH) campaigns, […]

In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double the rate (14 per cent) of US subscribers at large, according to data from […]