DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into […]

The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]

Little Dot Studios, an All3Media company, has appointed Steph Fernandes as its new Head of Social Creative, Entertainment. Reporting into James Loveridge, Co-Managing Director – Agency, Fernandes will shape social work for Little Dot Studios’ entertainment clients (including Netflix UK, NBCUniversal, Prime Video UK and Warner Bros Discovery), steering social storytelling. Fernandes joins Little Dot […]

Sabio Holdings, an LA-based ad-tech company specialising in helping brands reach, engage, and validate streaming TV audiences, has announced that its Creator TV FAST channel is now available on Amazon Fire TV Channels. “Fire TV Channels has built a distinctive experience that showcases high-quality content across many genres,” said Joe Ochoa, Co-Founder and General Manager […]

The global entertainment & media (E&M) industry edged towards $3 trillion (€2.55tn) in revenue in 2024 and is forecast to hit $3.5 trillion in 2029 as advertising spend surges across platforms, according to PwC’s Annual Global Entertainment & Media Outlook 2025-29. The E&M industry is projected to grow at a compound annual growth rate (CAGR) […]

S4C has reported that viewing hours across its digital platforms are at an all-time high. In its 2024-25 Annual Report the Welsh broadcaster saw a 7 per cent increase in viewing across Clic and iPlayer since last year, with 14 per cent of all S4C viewing now taking place across Clic, iPlayer and YouTube. S4C’s […]

Since Reddit’s initial public offering (IPO) in 2024, the platform has captured the media industry’s attention with its high-double-digit advertising revenue growth, pushing ad income to a forecast $1.8 billion (€1.5bn) this year, finds WARC. Striving to be an “alternative to social media”, Reddit’s conversational and text-oriented engagement style gathers like-minded people, while users’ highly […]

In 2024, 97 per cent of people in the EU aged 16-29 years reported using the internet every day compared with 88 per cent of the total population, a difference of 9 percentage points (pp). This gap has been consistently narrowing during the past decade. In 2014, 87 per cent of young people used the internet daily, […]

Research from O2 highlights a significant disconnect between awareness and behaviour when it comes to sun protection. The research has been backed by The British Skin Foundation which has highlighted that getting burnt just five times over a lifetime more than doubles the risk of getting a melanoma, the most serious type of skin cancer. […]

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]