Parks Associates’ Consumer Insights Dashboard: Tech Ecosystem Dashboard study reveals 51 per cent of US internet households report owning a smart speaker and/or display. Among those households that purchased or received a new smart speaker in the past six months, 60 per cent chose an Amazon-branded device, 18 per cent chose a Google product, and […]
The total telecom services revenue in Vietnam is expected to increase at a compound annual growth rate (CAGR) of 2.6 per cent during 2024-2029, led by growth in mobile data and fixed broadband segments, reports GlobalData, the data and analytics company. GlobalData’s Vietnam Telecom Operators Country Intelligence Report reveals that the mobile voice service revenue […]
A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]
The Subscription Economy Market: 2025-2030 study from tech strategists Juniper Research predicts that the subscription economy will grow by 67 per cent over the next five years; from $722 billion (€614bn) in 2025. The research identified digital video services as the leading subscription category; accounting for over 33 per cent of global subscription spend by […]
China’s telecom and pay-TV services revenue is predicted to grow, albeit at a modest compound annual growth rate (CAGR) of 0.5 per cent, from $471 billion (€400.7bn) in 2024 to $483 billion in 2029 with broad-based declines in mobile voice service revenues offsetting expected gains in mobile data segment, according to forecasts from GlobalData, the […]
Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]
The US cable industry is delivering economic benefits nationwide, generating $568.7 billion (€487.9bn) in total economic output and supporting 1.3 million jobs across the country, according to a report commissioned by NCTA – The Internet & Television Association and conducted by Chmura Economics & Analytics. Additional findings in the study, Investing In America 2024: The […]
The Red Roses qualifying for the Women’s Rugby World Cup final has driven significant online engagement. Data from Adtech firm Quantcast shows that online engagement levels have grown 40 per cent during the tournament so far, compared with the same length of time the month before. To put it into perspective, the Women’s Six Nations […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
According to data from 5G Americas and Omdia, global 5G connections climbed past 2.6 billion in Q2 2025 — a 37 per cent year-over-year surge – and are projected to reach nearly 9 billion by 2030, representing 60 percent of all wireless connections worldwide. In parallel, global cellular data consumption grew by 15 per cent […]