Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]
Warner Bros Discovery (WBD), the home of the Olympics in Europe, has reported “significant growth in viewership and engagement” across key channels and services in Europe through the opening days of Olympic Winter Games Milan-Cortina 2026. Highlights across the first four days of full competition (February 6th-9th), as well as two days prior to the […]
An estimated 124.9 million US viewers watched Super Bowl LX according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025. This is the first Super Bowl to be reported using […]
This year’s NFL Super Bowl scored big with British readers, according to data from Taboola, with post-match readership interest 63 per cent higher than 2025. Articles about the the game generated more than 4.7 million pageviews across UK publications over the past three months. This huge interest was sustained the day after the game, with […]
Parks Associates has published findings from Streaming Competition and Profitability: Pricing Models & Retention Strategies report revealing that affordability has overtaken content availability as the dominant reason consumers cancel video services. In 2025, 30 per cent of US consumers cite cutting household expenses as the top reason for canceling a streaming service, up from 26 […]
England’s victory over Wales in the Guinness Men’s 6 Nations on February 7th delivered ITV’s biggest peak audience of the year so far with 5 million viewers across ITV1 and ITVX. Produced by ITV Sport Production, part of ITV Studios, the resounding 48 – 7 England win also secured the biggest sports audience of the […]
In Q4 2025, the average Swedish household spent SEK 510 (€47.97) per month on video content, representing an increase of over 5 per cent compared to the same period in the previous year reports Mediavision. This marks a new record level. The main driver behind the increase is spending on streaming services, which has risen […]
Public opinion research from Freshwater Strategy, commissioned by the Computer & Communications Industry Association, finds that the UK can seize the opportunity presented by AI by reforming copyright rules with voter support. The research concludes that British voters are increasingly benefiting from AI and support a regulatory regime that enables research and training in the […]
Rocket Mortgage’s America Needs Neighbours Like You has been crowned the most emotionally engaging ad of Super Bowl 2026, according to data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centered on the power of being a good neighbour, generated the strongest positive emotional response of any ad shown during […]
Canadians turned out in large numbers across all CBC/Radio-Canada platforms for the kickoff of the Olympic Winter Games Milano Cortina 2026 on February 6th. Some 16 million viewers in Canada tuned in to CBC/Radio-Canada’s coverage of the Opening Ceremony on CBC and Radio-Canada networks and broadcast partners TSN, Sportsnet and RDS, with an additional 1.1 million streams […]