Advanced Television

Consumer Behaviour

OpenVault: Historic shift in QoQ broadband usage

A small-but-historic shift in growth rates is signaling an acceleration of broadband consumption, according to the latest edition of the OpenVault Broadband Insights (OVBI) report. Data collected by OpenVault’s software-as-a-service (SaaS) network management and monitoring solutions showed that average per-subscriber usage for the second quarter of 2025 was 664.2 GB – an increase of 1 […]

August 21, 2025

Survey: US teens want help navigating online risks

The Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, uncovers that US teens have faced a range of online security issues over the past year. Those threats include exposure to inappropriate content, privacy violations, cybersecurity threats, online predators and cyberbullying. While more than one-quarter of teens report feeling […]

August 21, 2025

Nielsen: Streaming nears 50% of TV consumption in US

Streaming viewership continued to rise across the US in July 2025 as its portion of TV watch-time edged closer to the 50 per cent threshold, according to Nielsen’s monthly report of The Gauge – a snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly […]

August 20, 2025

Research: Social video accounts for 5 hours of TV viewing per week

Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]

August 20, 2025

Data: Consumers more willing to share info for personalised ads

Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]

August 19, 2025

Report: Demand for K-content grows as commissions shrink

A report by Ampere Analysis reveals that while global audiences are watching more South Korean content than ever, both international streaming platforms and local commissioners are producing fewer new TV titles. Local companies have struggled with rising production costs and the broader macroeconomic challenges, while international SVoDs are shifting their content strategy towards acquisitions and […]

August 18, 2025

Research: Fantasy Football players turning to AI

As the Premier League returns, Virgin Media O2 has released research which reveals that two thirds (66 per cent) of Fantasy Football players will be turning to AI to gain an advantage this season. Younger fantasy football managers are set to embrace AI the most, with 79 per cent of those aged 25 to 34 […]

August 15, 2025

Report: CTV usage on the rise in Spain 

Connected TV consumption continues to surge in Spain, significantly reshaping viewing habits, according to Barlovento Comunicación’s July 2025 report. SVoD platforms remain the market leader in penetration, while AVoD/FAST models are also showing solid growth. The report highlights 34.9 million exclusive monthly Connected TV viewers, including 15.3 million daily unique viewers and 3.8 million who […]

August 14, 2025From David Del Valle in Madrid

Study: Aussies increasingly finding content through TV home screen

LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]

August 13, 2025

Study: Filipinos using 6 streaming services on average

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread in the Philippines, with streamers using six different services on average and willing to watch seven minutes of advertising per hour of streaming. Ad-supported streamers are also consuming […]

August 13, 2025