Advanced Television

Consumer Behaviour

Study: US Hispanics watch more genres, co-view more often

The ARF DASH TV Universe Study captures how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 present  a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15 per cent of […]

September 26, 2025

Report: YouTube rules US living rooms

YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]

September 25, 2025

Australia: HBO Max scores bumper debut quarter

Data from research firm Roy Morgan shows streaming video service HBO Max, which launched in Australia on March 31st (then known as just ‘Max’), has captured an audience of 851,000 Australians aged 14+ in its first full quarter online (April – June 2025). A look at the broader market for SVoD shows 17.6 million Australians […]

September 23, 2025

BBC: 3.3m watch England vs France in Women’s RWC

BBC Sport has reported that its coverage of the England vs France Women’s Rugby World Cup semi-final on September 20th drew a record-breaking peak audience of 3.3 million across BBC TV and digital platforms – the highest ever for a women’s rugby union match on UK television. The match also drove a further 2.4 million […]

September 23, 2025

Study: US cable TV users stay despite low satisfaction

Many US cable television subscribers remain with their providers due to barriers such as restrictive contracts, limited provider availability by location, and the complexity of switching, which is why subscribers stay despite lower satisfaction levels than live TV streaming, according to the J.D. Power 2025 US Television Service Provider Satisfaction Study. Specifically, Cable TV customers […]

September 19, 2025

Research: Buffering internet among top irritants for Brits

Buffering internet has been ranked among the most annoying everyday delays in an ‘impatient nation’ study.  A poll of 3,000 adults uncovered that a fifth – the equivalent to 10.7 million Brits – consider themselves impatient. This comes as almost two in ten (19 per cent) blame social media for their lack of patience, with […]

September 19, 2025

Data: Love Island most complained-about TV show of 2025 so far

The top 10 most complained-about TV shows of 2025 so far have been revealed – with ITV’s Love Island topping the list, and fellow ITV show This Morning entering the top 10 following a migrant rant from one of its presenters. The TV and entertainment experts at OLBG analysed Ofcom complaints data to reveal the […]

September 18, 2025

Germany: Online audio hits record levels

Germany’s Online Audio Monitor 2025 from VAUNET reveals that online audio has become inseparable from everyday life in the country. With 53 million users, it has reached a new record high. While new formats such as video podcasts are gaining traction and music streaming in cars is also becoming increasingly significant, linear web radio is […]

September 18, 2025

Record digital audience for BBC Proms

The Proms season concluded on September 14th with the celebratory Last Night of the Proms, rounding off a run of 86 concerts: 72 at the Royal Albert Hall and 14 at venues across the UK. The BBC reports that the Proms has increased its digital audience by almost a third since 2024 and there have […]

September 18, 2025

Nielsen: College football boosts US traditional TV viewership

The start of a new school year and the return of American college football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first time since April, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption in the US. Broadcast […]

September 17, 2025