US singer Bruno Mars delivered a virtual concert in Steal a Brainrot on January 17th with more than 12.8 million concurrent users coming to Roblox to catch his performance.

This event set a new single artist record for most watched virtual concert.  Fans had a chance to collect Bruno-themed traits and a limited edition Brunito Marsito brainrot as the cultural phenomenon became the first ever artist to ‘pop up’ in the viral Steal a Brainrot experience.  

Key numbers: 

• Total peak concurrent users: 12,862,161
• 5,428,644 Brunito Marsito brainrots secured
• 53 million+ views from social video content originating from over 38 countries and in 20 languages.
• Over 10 million viewers watched live streams from 14 countries in 9 languages.

Other posts by :

1. Amazon Leo gains South Africa link
2. Eutelsat wants an extra 528 satellites
3. FCC approves orbital space mirrors
4. Analysts: “Unknown Unknowns for SpaceX”
5. Ligado’s bankruptcy clean-up continues
6. Arianespace to offer ‘rideshare’ launches
7. Space industry warns Europe must do more
8. Banks increase SpaceX forecasts
9. Orbex bankruptcy details released

Categories: Articles, Consumer Behaviour, Content, Research

Tags: mars, Music, Roblox