Advanced Television

Consumer Behaviour

Research: Irish audiences’ attitudes to offensive media changing

Research has highlighted Irish audiences’ evolving attitudes to harmful and offensive media content, with two-in-three adults (67 per cent) reporting that they did not have concerns about seeing or hearing potentially harmful or offensive media content themselves. However, among adults who are parents, a majority (52 per cent) were concerned. The research on Audience Perspectives on […]

October 21, 2025

Analysis: Game-to-anime commissions up 137% YoY

A report from Ampere Analysis has found that announced game-to-anime commissions jumped 137 per cent year-on-year in 2024, overtaking comics to become the third-largest source of adaptations. With anime’s strong and growing appeal among gamers, video content producers are maximising game universes to reach established anime viewers and convert gaming audiences into new fans. As […]

October 20, 2025

Data: Movies account for 48% of US streaming revenue

A Parrot Analytics analysis of thousands of titles across Prime Video, Disney+, Netflix and HBO Max in the US finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent. The recent narrative has been that movies, in contrast to TV series, were in decline – casualties of a once-in-a-century […]

October 17, 2025

Research: Ad-supported content gives rise to privacy fears

Research released by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, shares insights from a survey of 4,000 consumers across the UK and US, exploring the […]

October 17, 2025

Survey: Sports content rules, but fragmentation causing frustration

Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]

October 16, 2025

Questionnaire reveals “resounding support” for BBC

The BBC has published the results of what it calls its “biggest ever listening exercise” revealing “resounding support” for its ethos. The Our BBC, Our Future questionnaire, launched in March, received 872,701 responses, with people from across the UK sharing their views on the organisation and its future. The results will play a central part […]

October 16, 2025

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads. […]

October 16, 2025

Report: Infotainment systems an opportunity for car manufacturers

A report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimising the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue. […]

October 16, 2025

Study: Less linear TV, more hyperdistribution

In the first half of 2025, linear television continued to decrease while in the US, streaming overtook linear TV in May, as measured by Nielsen’s The Gauge study. According to figures and analysis released by Glance (Médiamétrie) at MIPCOM, the rise of platforms such as YouTube and Netflix are continuing to impact on viewers’ consumption […]

October 15, 2025Pascale Paoli-Lebailly @ MIPCOM

Study: Italian Piracy Shield risks outweigh intended benefits

An academic paper, prepared in advance of an international conference on network and service management, suggests that Italy’s Piracy Shield causes significant collateral damage. In the paper, 90th Minute: A First Look to Collateral Damages and Efficacy of the Italian Piracy Shield, the University of Twente researchers, Raffaele Sommese, Anna Sperotto, Antonio Prado, Jeroen van […]

October 15, 2025By Colin Mann