Advanced Television

Consumer Behaviour

Germany: Joyn sees record audiences

Joyn reached a record 12.4 million viewers in Germany November 2025 (net reach, 3+ age group). This puts the ProSiebenSat.1 streaming service some 1.8 million users ahead of RTL+. In the strongest month in its history to date, Joyn grew by 104 per cent compared to November 2024. Joyn also grew by 44 per cent […]

December 9, 2025

Analysis: Kevin the Carrot continues to deliver for Aldi

Kevin the Carrot is celebrating a decade of fluent device success, with Aldi’s 2025 Christmas advert trilogy scoring an average of 5.5 Stars across its three part series with creative effectiveness platform System1. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score […]

December 9, 2025

Survey: Streaming subs seeking more value for money

More than half of global households (59 per cent) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58 per cent) are unfair and unreasonable. In such a sensitive environment, service providers should not take any measure of pricing power for granted. This is according to the EY […]

December 8, 2025

Italy: Streaming rises modestly as linear TV holds strong

The Italian TV landscape is evolving towards ‘streamcasting’, a blend of traditional broadcasting and online streaming. This shift is driven by several factors, including the increasing convergence of different media players, the official adoption of Auditel’s Total Audience as the new measurement standard (which now includes digital viewing), and the widespread adoption of smart TVs […]

December 8, 2025From Branislav Pekic in Rome

Survey: 96% UK parents find BBFC age ratings on Netflix helpful

The British Board of Film Classification (BBFC) and Netflix celebrate five years of every film and TV series on the service carrying BBFC age ratings and content advice, as findings show these ratings are widely recognised and help parents to make informed viewing decisions for their families. In a survey of 2,000 parents in the […]

December 5, 2025

Research: Traditional TV at new low in Denmark

During the past year, traditional TV in Denmark has dropped by over 10 minutes in daily viewing time per person, reports Mediavision. That viewing is moving to digital platforms as streaming services and social video now gather 65 per cent of all video viewing. “Both social and other online video continue to grow, at the […]

December 4, 2025

Survey: Households concerned over broadband price increases

More than half of households globally (57 per cent) are worried about annual broadband price increases and, crucially, the majority think these increases are unfair, unreasonable (60 per cent) and difficult to understand (48 per cent), according to the latest EY decoding the digital home study. The survey examined the views of 20,500 consumers on […]

December 4, 2025

Stranger Things 5 sets Netflix viewing record

In somewhat unsurprising news, Netflix has reported that the return of Stranger Things has set a new viewing record on the streaming platform. Volume 1 of the fifth and final season of the sci-fi juggernaut had the biggest premiere week for an English-language show on the Netflix Global Top 10 with 59.6 million views. Season […]

December 3, 2025By Nik Roseveare

Data: Streaming delivers more attentive viewing than social

Amplified, a specialist in human-led media measurement, and the Video Futures Collective (VFC), an alliance of Australia’s video streaming platforms, have released the results of a market-wide, industry-endorsed study of attentive viewing in streaming video advertising. The study found that almost 80 per cent of a streaming video advert is viewed attentively on average, versus […]

December 2, 2025

Research: Spain leads Europe in FAST consumption

Research from Omdia presented by Omdia Head of M&E Maria Rua Aguete at Content London reveals that Spain is now Europe’s leading free ad supported streaming TV (FAST) market, with 35 per cent of online adults watching FAST services each month. This places Spain ahead of the UK (26 per cent), Germany (25 per cent) and […]

December 2, 2025