Advanced Television

Consumer Behaviour

Germany: Online audio hits record levels

Germany’s Online Audio Monitor 2025 from VAUNET reveals that online audio has become inseparable from everyday life in the country. With 53 million users, it has reached a new record high. While new formats such as video podcasts are gaining traction and music streaming in cars is also becoming increasingly significant, linear web radio is […]

September 18, 2025

Record digital audience for BBC Proms

The Proms season concluded on September 14th with the celebratory Last Night of the Proms, rounding off a run of 86 concerts: 72 at the Royal Albert Hall and 14 at venues across the UK. The BBC reports that the Proms has increased its digital audience by almost a third since 2024 and there have […]

September 18, 2025

Nielsen: College football boosts US traditional TV viewership

The start of a new school year and the return of American college football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first time since April, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption in the US. Broadcast […]

September 17, 2025

Data: Fortnite updates drive record UK broadband traffic

Data from Openreach – the UK’s wholesale broadband network – shows that data usage on its new Full Fibre network alone is up more than 35 per cent between January and June 2025, compared to the same period in 2024. And overall traffic on its national broadband network increased by five per cent in the […]

September 17, 2025

Survey: 60% of ‘sports super fans’ in US use sports-only streamers

About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]

September 17, 2025

Netflix: Over 41m watch Canelo vs Crawford

In a career-defining performance, Terence Crawford defeated Saúl ‘Canelo’ Álvarez by unanimous decision after 12 rounds on September 14th, to win the undisputed Super Middleweight Championship, in an event streamed globally on Netflix, The main fight scored an estimated average minute audience (AMA) of 36.6 million live+SD viewers from opening to closing bell, reports VideoAmp […]

September 16, 2025

Research: Video game TV adaptations significantly boost players

TV adaptations of video games are proving to be rocket fuel for player numbers. Research from Ampere Analysis reveals that screen spin-offs drive average player growth of almost 140 per cent – far higher than uplift from game-based activations alone. Prime Video’s Fallout series that launched in April 2024 saw the franchise’s monthly active users […]

September 16, 2025

Survey: Viewers turn to SVoDs as ‘starting gate’ for streaming

Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber counts. Since 2013, Hub’s annual Decoding the Default survey has measured which platforms US consumers consider their ‘home base’ for TV – ie, the […]

September 15, 2025

Barb: 20.6m UK SVoD homes in Q2 2025

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to a SVoD service in Q2 2025. This is an increase from 20.1 million UK homes in Q1 2025. The service-level subscriptions data are as follows: Netflix: 17.6 million […]

September 11, 2025

Study: Critical link between premium ads and consumer purchase intent

Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]

September 11, 2025