A busy summer of sport is generating a surge of readership for UK media outlets, according to data from Taboola, with TV and digital audience figures for major events also breaking previous records. Wimbledon netted the top spot as this summer’s most read about sporting event, with articles around the tournament receiving 35 million page […]
Average daily TV audiences in Italy, both in prime time (-1.5 per cent) and for the full day (-1.9 per cent), saw a slight decrease in Q1 2025 compared to the same period in 2024, continuing a more significant decline observed since 2021. According to the quarterly Communications Observatory of the Italian Communications Regulatory Authority […]
Nearly half of all US adults say TV is the most acceptable place for advertising – a feeling that is consistent across all generations – and the platform where they tend to pay attention to ads the most. The data, conducted by Tenetic in conjunction with CivicScience, in July 2025 among 10,000 responses found that […]
As the streaming wars rage, with multiple prominent platforms battling for attention, the real battleground isn’t just for eyeballs – it’s for the hearts and wallets of the next generation of consumers. And for Gen Z, increasingly, that battle comes with subtitles, according to a report from Hub Intel. While legacy media scrambles – or […]
Virgin Media O2 and environmental charity, Hubbub, are urging Brits to back up and donate old phones as research reveals 46 per cent are holding onto devices due to sentimentality, with nearly 27.7 billion memories stuck in drawers across the country. An estimated 123 million unused devices are gathering dust in drawers across the UK […]
The July 2025 edition of the Multidevice OTT Barometer, compiled by Barlovento Comunicación, confirms the consolidation of Spain’s VoD ecosystem. With a population reach of 96.7 per cent among adults over 18, monthly OTT consumption now totals 37.7 million unique users, while daily access stands at 33.5 million. On average, each user accesses 6.1 different […]
According to Worldpanel by Numerator’s Entertainment on Demand (EoD) Q2 2025 report, sports content now account for 24 per cent of new paid TV subscriptions as global streaming platforms such as Netflix and Prime Video double down on partnerships and exclusive rights deals. This aligns with the rising popularity of women’s football, now watched by one-third […]
Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]
July 25th saw new rules from the Online Safety Act come into place, requiring adult websites and others that might contain adult content to verify that users are over the age of 18. A YouGov polling shows that, in the six days since the rules came into force, one in four Brits (26 per cent) […]
Virgin Media has released data that reveals a drop in broadband traffic on Friday afternoons during the summer months, with as much as an 8 per cent dip between 3-5pm compared to the winter, as remote workers clock off early. The Friday traffic drop-off comes from Virgin Media’s broadband network analysis, a reliable indicator of […]