Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]
With billions in revenues, the gaming industry shows no signs of slowing down, reports Hub. Once considered a niche hobby, gaming now rivals film, TV and music as a dominant form of entertainment – especially among younger consumers. For today’s players, gaming isn’t just about competition or escape; it’s about connection. Whether teaming up online […]
App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover audience behaviours, preferences, and cross-platform viewing trends. The NBA Viewership Insights data reveals that these fans are not only passionate about sports, but also […]
Data from Digital I reveals that YouTube users in the UK watch less local Entertainment, Gaming and News & Politics content on the platform than accounts in other key territories. Digital i looked at the top 10 YouTube channels, ranked by percentage of total accounts reached, in these three key categories in the UK, France, […]
Smart TVs are becoming increasingly popular in Italy, with over 22 million now in homes, making up over 50 per cent of all TV sets. This shift is changing how people watch TV, with nearly 40 per cent of viewing now happening on connected TVs, according to the Boom Video Streaming study by Sensemakers. While […]
More than one in 10 internet users have watched drama episodes lasting 10 minutes or less on social media, according to research from Ampere Analysis. The firm’s annual global survey of over 100,000 consumers shows ‘micro-dramas’ and ‘mini-dramas’ gaining traction on social media, with YouTube and TikTok the leading destinations. As younger audiences spend more […]
News Broadcasting has achieved another set of strong RAJAR results for the Q3 survey period ending September 15th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered 6.3 million weekly listeners, with cumulative listening hours of 44.4 million. News Broadcasting is leading […]
Research from the British Board of Film Classification (BBFC) reveals that almost all parents (98 per cent) check age ratings when selecting films or TV shows for their children to watch on streaming services. In a survey of 2,000 parents of 3-16 year olds in the UK who subscribe to at least one streaming service, […]
To mark the launch of Roku’s Stream & Scream Collection, presented by The Hershey Company favorites Reese’s and Kit Kat, Roku has shared data on Halloween viewing across the US. Sinners, the recent box office sensation that is back in IMAX cinemas for Halloween, is currently the most-searched title this Halloween season across eight US […]
Research into the nation’s snacking habits has revealed the sofa to be place Brits enjoy eating most. A significant 90 per cent of participants said they enjoyed food most when relaxing in front of the TV, compared to other places, such as the kitchen (29 per cent), alone in their car (30 per cent), or sitting […]