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ThinkAnalytics AI recommendations for Watcho OTT

ThinkAnalytics, a specialist in video content discovery and persaonalisation, has announced that Dish TV India has chosen ThinkMediaAI to provide personalised recommendations across its Watcho OTT platform. ThinkAnalytics’ ThinkMediaAI product suite includes personalised content discovery, search, editorial curation, UX orchestration, A/B testing and business insights. ThinkAnalytics will provide search and personalised content discovery across more […]

September 18, 2025

Index Exchange, Gracenote team to enhance contextual intelligence

Index Exchange, the independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, have announced the industry’s first SSP integration of Gracenote contextual intelligence. The collaboration also makes Index the first SSP to embed Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls directly into its platform. A number of major publishers […]

September 16, 2025

Irdeto, ContentWise AI partnership

Irdeto, a specialist in digital video platform experiences and security, has announced a strategic collaboration with ContentWise to launch an AI-powered, user-centric entertainment solution for video streaming services. The joint offering leverages ContentWise’s UX Engine and Irdeto Experience to deliver fully personalised content discovery, user engagement, and editorial control across all user touchpoints. The combined […]

September 12, 2025Nick Snow @ IBC

Gracenote elevates AI-powered entertainment experiences

Gracenote, the content data business unit of Nielsen, has announced the launch of a new product enabling TV platforms to deliver next-generation user experiences leveraging powerful Large Language Models (LLMs) and Gracenote entertainment data. The Gracenote Model Context Protocol (MCP) Server connects LLMs to Gracenote’s continually updated knowledge base and validates, corrects and enriches responses […]

September 3, 2025

Study: Aussies increasingly finding content through TV home screen

LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]

August 13, 2025

Research: Gen Z searching more frequently on social platforms

The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]

July 31, 2025

Ofcom updates on Media Act implementation

UK broadcast regulator Ofcom is consulting on its provisional view of the television selection services (TSS) it proposes should be designated under the Media Act 2024. According to Ofcom, it is critical that viewers can easily find and discover the diverse range of high-quality content public service broadcasters (PSBs) offer for UK audiences, including trusted […]

July 22, 2025By Colin Mann

Ofcom: Public service content should be findable on YouTube

Urgent steps must be taken to ensure that public service media content is easy to find and discover on third-party platforms, under new recommendations from broadcast regulator Ofcom to secure the system’s survival. Public service media (PSM) has a long and proud tradition in the UK. It delivers duly impartial and trusted news and original […]

July 21, 2025By Colin Mann

Roku launches What to Watch on UK TVs

Roku, the TV streaming pioneer, has announced the availability of What to Watch on all existing and future Roku TV models in the UK, giving viewers an easy way to find the content they desire while easing the overwhelm of too many choices. What to Watch offers personalised recommendations based on viewers’ habits, their current […]

July 10, 2025

Research: TVs becoming more than just for TV viewing

US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025. But how exactly are users leaning into new TV features and content on their ‘most-used’ TV set? Hub Entertainment Research has released its annual Evolution of the […]

July 2, 2025