Advanced Television

Connected TV

Nielsen launching CTV ad spend data into UK Ad Intel

Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]

July 15, 2025

Research: TVs becoming more than just for TV viewing

US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025. But how exactly are users leaning into new TV features and content on their ‘most-used’ TV set? Hub Entertainment Research has released its annual Evolution of the […]

July 2, 2025

Roku streaming players now available in UK

The Roku Streaming Stick and Streaming Stick Plus are now available in the UK, featuring a new compact design and the latest Roku streaming technology. Roku describes the new streaming players as being “compact without compromise”. They offer instant access to popular streaming channels as well as customer-favourite features like What to Watch, which offers […]

June 26, 2025

France: M6+ bets on CTV

M6+, the free French streaming platform, is set to gain increased distribution on connected TVs where “the commitment rate reaches 60 per cent,” according to Alix Sambroni, head of streaming content at M6 Group, revealing the group’s 2025-2026 line-up at a press conference. “This is a growth challenge, both for audiences and advertising,” she added. […]

June 24, 2025From Pascale Paoli-Lebailly in Paris

Nielsen adds CTV coverage to Ad Intel

Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) coverage into its Ad Intel product. Adding CTV coverage to Ad Intel, Nielsen’s source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns. This enhancement enables ad spend to […]

June 24, 2025

Samsung Art Store adds ABB Collection

Samsung Electronics has announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store. Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety, and geographic representation. The […]

June 19, 2025

Amazon Ads, Roku announce CTV ad partnership

Amazon Ads and Roku have announced a new integration that gives advertisers access to what they claim is the largest authenticated CTV footprint in the US, exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80 million Connected TV (CTV) households, representing more than 80 per cent of US CTV households […]

June 16, 2025

LG rolls out webOS Hub 3.0

LG Electronics has announced the launch of webOS Hub 3.0, the latest version of its TV platform for third-party brands. Initially available for UHD TVs with 60Hz displays, webOS Hub 3.0 will extend support to 120Hz UHD TVs with mini-LED technology starting in July. Key AI-powered upgrades in webOS Hub 3.0 include Voice Recommendation powered […]

June 13, 2025

POP kids’ channels on Samsung TV Plus in Australia, NZ

Narrative Entertainment has signed a FAST deal with Samsung TV Plus to bring its kids’ POP channel to Australia and New Zealand. The channel is live now. The launch of POP will mean global franchises such as Totally Spies and Yu-Gi-Oh Sevens are available on FAST for families down under. “It’s well understood that viewing […]

June 12, 2025

Freely on Roku TVs

Everyone TV, the organisation behind UK free streaming platform Freely, has struck a deal with streaming company Roku. In another step forward for Freely’s expansion, the platform – backed by the BBC, ITV, Channel 4 and 5 – will now become available on the next generation of smart TVs powered by the Roku operating system. […]

June 11, 2025By Colin Mann