Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale.

Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the AdGood nonprofit media marketplace.

“This partnership removes a major hurdle for nonprofits,” commented Kris Johns, CEO & Founder of AdGood. “Thanks to the Samsung Ads donated inventory, nonprofits nationwide are empowered with the scale and precision CTV advertising delivers.”

“We are committed to leveraging the Samsung Ads platform for impact,” added Joe Melaragno, Head of Channel Sales, Samsung Ads. “By unlocking CTV inventory for nonprofits through AdGood, we’re enabling a variety of causes to connect with audiences in meaningful ways.”

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Categories: Advertising, Articles, Connected TV

Tags: advertising, charity, Samsung Ads, samsung TV Plus