Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]

Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]

The waipu.tv app is now available on all Titan OS-enabled smart TVs in Germany. Following recent implementations with VIDAA and TiVo, waipu.tv is thus expanding the availability of its app to another popular TV operating system. waipu.tv is accessible directly via the smart TV without additional hardware. Users get access to over 300 TV channels, […]

Ofcom is launching a consultation on its proposed code of practice setting out the recommended actions that connected TV (CTV) providers can take to ensure that public service broadcasters’ (PSBs) online players, and the public service content and public service channels they include, are prominent on their platforms. The code of practice also includes recommendations […]

It will be soon be easier for Australians to access free-to-air TV services on connected devices with the commencement of the TV prominence framework. The framework, set to come into force on January 10th, will help improve the visibility of local free-to-air TV services in an increasingly competitive digital media environment. Under the rules, all […]

Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]

TiVo, a wholly owned subsidiary of Xperi, has announced a number enhancements to its independent media platform at CES 2026, including new features for TiVo OS, expanded content partnerships, wider availability across devices, and a deeper sports lineup. TiVo OS is now available on a full range of Smart TV devices, ranging from 2K to […]

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]

wedotv, the free ad-supported streaming network, has expanded its distribution partnership with the LG Channels Smart TV streaming platform to include distribution in the MENA region, Asia and Latin America. In the United Arab Emirates (UAE), LG Channels MENA has launched the FAST channels wedotv BIG stories and wedotv sports, as well as two channels […]

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has announced that TiVo OS, the company’s independent media platform, has achieved Freely certification from the platform’s owner and operator Everyone TV, for streaming media devices. The certification, in a newly defined category of streaming media devices that do not require an integrated screen or […]