Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the […]
Looper Insights, the leading CTV merchandising analytics platform, has announced the launch of its new Sports Visibility Tracker, a first-of-its-kind solution enabling sports streamers, broadcasters, and rights holders to verify campaign compliance, measure performance, and optimise live event promotions across connected TV devices in real time. According to Deloitte’s 2025 Sports Media Outlook, over 74 […]
Roku has unveiled the Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ad capabilities, enabling them to build new and more integrated performance solutions that help advertisers launch, optimise and measure campaigns. The Roku Ads API allows developers […]
Smart TVs are becoming increasingly popular in Italy, with over 22 million now in homes, making up over 50 per cent of all TV sets. This shift is changing how people watch TV, with nearly 40 per cent of viewing now happening on connected TVs, according to the Boom Video Streaming study by Sensemakers. While […]
As Centre Pompidou prepares to close its doors for a renovation, Samsung Art Store and Centre Pompidou gave announced a partnership that will bring 25 masterpieces from the museum’s collection into homes around the world. From November, users of Samsung Art TVs will be able to display a curated selection of works spanning more than […]
Home appliances and consumer electronics specialist Hisense has confirmed that all Hisense 2024/2025 Laser products will be updated to include streaming platform Freely to offer seamless, subscription-free TV from October 2025. The update reflects the deepening partnership between Hisense and Everyone TV, the organisation leading the evolution of free TV. Freely, backed by the BBC, […]
FloSports has launched its Connected TV app on Samsung smart TVs. Effective immediately, the FloSports app is available on all Samsung smart TV models 2018. The launch will bring more than 50,000 live events and access to more than 25 sports to Samsung TV owners. The rollout on more smart TVs comes as the autumn sports season picks […]
Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies […]
Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50 per cent year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and […]