Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK advertisers’ current views on media investments in CTV. The study found that 97 per cent of marketers have concerns around transparency, while 74 per cent plan to increase their programmatic CTV spend in the near future. In order […]

Magnite, the independent sell-side advertising company, has announced the acquisition of streamr.ai, a platform specialising in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs). Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The […]

Norigin Media, a Connected TV (CTV) solutions company, has partnered with SoundCloud, the creator-first platform helping artists build and grow their careers, to launch their new UI/UX on CTV. Through this collaboration, SoundCloud’s App will be made available to a broader audience of music fans and consumers. The SoundCloud music platform already has a strong […]

ShowHeroes, a specialist in sustainable and innovative digital video and CTV solutions, has announced a strategic partnership with Titan OS, the Barcelona-based technology, entertainment and advertising company, to bring retail data-powered CTV campaigns to market across the UK Germany and Brazil. Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in […]

TiVo Platform Technologies, a wholly owned subsidiary of entertainment technology company Xperi, has announced that the company’s independent media platform, which includes the TiVo OS for Smart TVs and the TiVo One cross-screen advertising platform, has achieved a number of major growth milestones that show strong momentum and increased consumer and industry adoption and support. […]

LG Electronics has announced the availability of LG Gallery+, a new visual curation service that serves to enrich living spaces by reflecting the style and mood of each user. LG Gallery+ launches with over over 4,000 selected images, and several partnerships with renowned cultural institutions. Users can explore masterpieces from the National Gallery, London, such […]

Connected TV consumption continues to surge in Spain, significantly reshaping viewing habits, according to Barlovento Comunicación’s July 2025 report. SVoD platforms remain the market leader in penetration, while AVoD/FAST models are also showing solid growth. The report highlights 34.9 million exclusive monthly Connected TV viewers, including 15.3 million daily unique viewers and 3.8 million who […]

LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread in the Philippines, with streamers using six different services on average and willing to watch seven minutes of advertising per hour of streaming. Ad-supported streamers are also consuming […]

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]