Debut data from Ampere’s new Streaming Advertising Analytics service (US) shows that major streamers are using different strategies for ad delivery for movies and TV series. Movies deliver longer, uninterrupted viewing, while episodic TV supports higher ad frequency through natural breakpoints and binge viewing. The findings highlight how platforms are matching ad delivery with content […]
Brits are becoming increasingly willing to watch more ads in exchange for cheaper streaming. The research from subscription bundling platform, Bango, comes from the Subscription Signals report which surveyed 1,500 UK consumers. The findings show that more than two in five (42 per cent) of Brits would tolerate twice as many ads in streaming and […]
In streaming, momentum has carried the market a long way, but increasingly, it’s having to work harder. Futuresource’s SVoD Market Outlook report shows that global SVoD subscriptions have reached 2.2 billion worldwide and are on track to achieve 2.6 billion by 2030. It highlights a market where growth continues to be shaped less by acquisition, […]
Leyra, a powerful end-to-end streaming platform with an open partner ecosystem, has announced that Icelandic National Broadcasting Service, Ríkisútvarpið (RÚV), is the first public broadcaster to deploy on Leyra, the newly launched joint venture from Accedo and Magine Pro. RÚV’s service will launch on Samsung and LG platforms, offering both live and on-demand content, including […]
Disney+ has announced a three-season renewal for FX’s Welcome to Wrexham, the Emmy Award-winning docuseries from Rob Mac and Ryan Reynolds. The deal will carry the show through to an eighth season, expected to stream through 2029. The news comes as the series prepares to premiere its fifth season on May 15th, with the first two […]
HBO Max reached 1.5 million UK subscribers within its first five days after launching on March 26th, based on scaled estimates of sign-ups and service activations from Ampere Analysis’s SVoD Economics dataset. This initial surge reflects strong early adoption, with further significant growth expected beyond this period, particularly driven by TNT Sports content on HBO […]
Netflix has announced the grand opening of Netflix Animation Studios (NAS) in Vancouver, British Columbia, Canada. The studio was officially unveiled by Brenda Bailey, British Columbia’s Minister of Finance, followed by a ribbon-cutting ceremony with Netflix Chairman of Film Dan Lin; Netflix Head of Feature Animation and Family Film, Hannah Minghella; Honourable Anne Kang, British […]
ZEE5 UK has announced a partnership with Narrative Entertainment, marking the first time an Indian streaming platform in the UK has collaborated with a UK channel operator and content distribution company to host its channels. The partnership brings a curated selection of Narrative’s Movies, Entertainment and Kids FAST channels to ZEE5 UK. As part of […]
Roku has announced the launch of its SVoD platform Howdy in Mexico – priced at $39 pesos (€1.90) per month. Howdy offers subscribers unlimited access to a growing library of the entertainment, featuring thousands of titles and hours of content from partners including Lionsgate, Sony and TV Azteca, alongside select Roku Original titles. April launches […]
BBC Studios has unveiled a version of its BBC Player streaming platform specifically designed for the aviation industry. Developed with Panasonic Avionics for in-flight entertainment seatback systems, this service will launch later this year. BBC Player will bring passengers a constantly updated library of BBC Studios’ factual, entertainment, documentaries, lifestyle, drama, comedy, and children’s content. […]