Advanced Television

VOD

Prime Video: “25% viewership for Indian content is international”

In a fireside chat at FICCI Frames 2025, India’s media and entertainment conclave, Prime Video India’s senior leadership delved into the growing global popularity of Indian content, and the service’s plans to deepen its engagement with customers even further in India and beyond. Themed Made in India: I-Dramas — Are Our Stories Ready to Travel […]

October 8, 2025

Romesh Ranganathan to front Prime Video comedy reality series

Prime Video has announced it will launch a new comedy reality series Would You Rather: Decide to Survive, hosted by comedian Romesh Ranganathan. The series will be available exclusively on Prime Video in more than 240 countries and territories worldwide in 2026. Would You Rather… be invisible or be able to fly? Fight 1 giant […]

October 8, 2025

Star becomes Hulu on October 8

The Hulu brand will replace Star on Disney+ in the UK and Ireland, and many additional international markets, from October 8th. The news was first announced in early August, with Disney confirming that Hulu would be replacing the Star tile on Disney+, creating a united app experience featuring branded and and general entertainment, news and […]

October 3, 2025

Report: Streaming patterns mirror traditional TV

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its Q2 2025 Video Trends Report detailing a fragmented but vibrant entertainment landscape, where video remains king for consumers in the US and Canada. Most notably, the data shows that video service bundles continue to gain traction, indicating that consumers value the ability […]

October 2, 2025

Research: Audiences streaming less US content

Research from Digital i has revealed that the share of viewing time to US content in other countries has decreased by 7 per cent on Netflix, Disney+ and Prime Video over the past five years. Between Q1 2020 and Q2 2025, the percentage of combined viewing time to content made in the US on these […]

October 2, 2025

Channel 4 sees record streaming day

Channel 4 has reported that September 30th was its biggest streaming day on record with 6.9 million views. Driven by a mix of reality, factual, drama and documentaries, the figure surpasses Channel 4’s previous all-time high of 6.4 million in October 2024. More than 4.5 million views were driven in total by Married At First […]

October 2, 2025

Analysis: Netflix, AB InBev deal shakes up alcohol ad market

AB InBev’s brands — including the likes of Budweiser, Corona and Stella Artois — will soon be advertised on Netflix following a global deal with the brewing giant. Ampere’s latest analysis shows that Netflix currently holds a tiny share of the ad contracts in this lucrative sector, a space historically dominated by Hulu and Warner […]

October 2, 2025

Virgin Media refreshes bundles

Virgin Media is refreshing its bundle line-up which its says will “put entertainment at the heart, simplify its offering and provide even more value for its customers” – including faster broadband, more HD channels, and Netflix included as standard across a selection of broadband and entertainment packages. New and re-contracting customers can choose from five […]

October 2, 2025

Prime Video outlines Young Adult slate

Prime Video has revealed more from its upcoming slate of young adult (YA) series and movies at an exclusive event which brought together stars from some of Prime Video’s most successful originals across Europe and Latin America. Nicole Wallace, star of Prime Video’s biggest international original ever, Culpa Tuya, was announced as the lead in […]

October 2, 2025

Forecast: Subscription economy at $1.2tn by 2030

The Subscription Economy Market: 2025-2030 study from tech strategists Juniper Research predicts that the subscription economy will grow by 67 per cent over the next five years; from $722 billion (€614bn) in 2025. The research identified digital video services as the leading subscription category; accounting for over 33 per cent of global subscription spend by […]

October 1, 2025