Advanced Television

AI

Survey: Networks won’t handle future bandwidth growth

RtBrick has released its State of Disaggregation report, examining the current state of networks globally and telecom operators’ efforts to address surging customer demands. The survey revealed operators are at risk of being overwhelmed by the demands of streaming bandwidth in the next five years. The industry recognises it needs to adopt next-generation disaggregated networks […]

August 21, 2025

Study: Predictive impact scoring can forecast ad effectiveness

Vidmob, The Creative Data Company, in collaboration with MMA Global, and featuring participation from Kellanova, has released findings from a study exploring how AI-powered predictive impact scoring can improve creative performance in digital advertising. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83 per cent accuracy, improve performance by […]

August 21, 2025

Ideal Systems debuting Tabatha AI-powered newsroom service at IBC2025

Ideal Systems will be previewing ‘Tabatha’, an integrated newsroom AI platform with native integration of Comcast Technology Solutions’ (CTS) VideoAI at IBC2025 in Amsterdam. Tabatha is optimised and tailored for using AI in modern TV newsroom productions and is the latest module for Ideal Systems ‘Alice’ cloud integration platform. Tabatha’s native integration with VideoAI from […]

August 20, 2025

Denmark: JFM to stream over 4,000 local sports matches a year

Jysk Fynske Medier (JFM), the Danish media group, has teamed up with Wowza’s Flowplayer to deliver over 4,000 live-streamed local sports matches annually, including live coverage of regional sports such as football, ice hockey, handball and basketball. To bring this vision to life, JFM has partnered with Sportway and Flowplayer, deploying AI-powered cameras across hundreds […]

August 20, 2025

Global TV without subtitles: How audio translators are powering multilingual streaming

In a time of unprecedented connectivity, the barriers between cultures have never been more permeable. The streaming explosion worldwide has spawned an insatiable hunger for content that knows no borders. What was once a specialised pursuit among film aficionados has become a mass entertainment activity. The stumbling block has always been the language barrier. Subtitles, […]

August 18, 2025

Research: Fantasy Football players turning to AI

As the Premier League returns, Virgin Media O2 has released research which reveals that two thirds (66 per cent) of Fantasy Football players will be turning to AI to gain an advantage this season. Younger fantasy football managers are set to embrace AI the most, with 79 per cent of those aged 25 to 34 […]

August 15, 2025

Report: GenAI market surpassed $130bn in 2024

According to a research report from the IoT analyst firm Berg Insight, the Generative AI (GenAI) market grew substantially in 2024, experiencing triple-digit-growth rates in all three major segments spanning GenAI hardware, foundation models and development platforms. The market value for foundation models reached an estimated $4.1 billion (€3.5bn), excluding end-user applications such as ChatGPT. […]

August 14, 2025

Survey: CSPs expect significant traffic demand from AI

Ciena and Heavy Reading (now part of Omdia) have launched a global survey to help better understand the impacts of AI applications and traffic growth on metro and long-haul networks operated by communications service providers (CSPs), including fixed, mobile and converged network operators and cable operators. The report found that CSPs expect significant traffic demand […]

August 13, 2025

Google Cloud, NTT Data sign AI partnership

NTT Data, a specialist in digital business and technology services, has announced a global partnership with Google Cloud to accelerate AI-powered cloud innovations and unlock new possibilities with AI for enterprise organisations across industries. This collaboration combines NTT Data’s expertise in AI, cloud-native modernisation and data engineering with Google Cloud’s advanced analytics, AI and cloud […]

August 13, 2025

HMN UK launches Brand Insights AI tool

Havas Media Network UK has launched Brand Insights AI, a tool that empowers brands to understand and optimise their presence across some of the world’s leading AI large language models (LLMs). The latest addition to Havas’s Converged.AI operating system launched in 2024, the technology’s sophisticated insights will give clients new insight into how the LLMs […]

August 12, 2025