Analyst: ‘Facebook vs. YouTube at Break Point?’
June 22, 2015
Facebook is poised to take on YouTube’s dominance in video content, according to media analysis firm Ampere Analysis. Currently viewed as a platform for building awareness, Facebook hasn’t yet been able to compete with YouTube’s ability to deliver revenue returns to content creators through its huge engaged audiences across the globe. But now it appears that Facebook is making a serious play for content owners. The social network’s video views are rocketing and recent trials
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